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Google says Android in-app rule in step with earlier rule

updated 01:25 pm EST, Fri March 9, 2012

Google douses fire surrounding in-app purchases

Google hoped to quell controversy on Friday over its decision to steer developers to Google Wallet for Android Market (Google Play Store) title's in-app purchases if. It noted to TechCrunch that the policy had been in effect since March 2011. There wasn't any change of heart, it said, implying that any activity was just enforcing an existing policy.

Waits until the summer or later to notify developers only came as Google noticed apps that weren't fitting in with the new policy, teh company said.

The flurry of activity later into 2011 still pointed to Google more actively pushing Wallet, which in the rebranding of Android Market to Google Play is now called Google Play In-app Billing. Those made to switch have complained of having to pay a higher 30 percent cut of their apps to stay in Google's official app store, but Google is believed to be aiming for a more consistent and easier experience that would drive more actual purchases.

Certain payment methods haven't been touched. Google's own One Pass subscription model takes a lower 10 percent cut. Any app whose content isn't directly supplied by the market, such as Amazon's Kindle Store or Netflix, isn't affected by the in-app rule.

Apple has always had a rule requiring in-app purchasing in iTunes, although it tightened controls to require that Amazon or Netflix either in-app purchases through iTunes or remove links altogether.




by MacNN Staff

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Comments

  1. testudo

    Joined: Dec 1969

    -1

    no...

    Apple has always had a rule requiring in-app purchasing in iTunes, although it tightened controls to require that Amazon or Netflix either in-app purchases through iTunes or remove links altogether.

    Apple basically decided that certain apps (those that delivered content) could not be allowed to even link to a web site in order to perform a purchase. Didn't matter if the app or company already had a payment system, let alone a delivery system, in place. If you wanted to buy some things, you HAD to go through the app store and offer the user no way within the app to do it any other way (even if the user wanted to do it another way - say they don't want to set up an iTMS account with a credit card or what-not because they had no desire to buy anything through the store).

    So, I can use my Amazon app to purchase stuff at the amazon store, as long as it ships to me. But if I wanted to use my amazon app to purchase something in the store to download to my device, oh, apple needs their cut.

    So, basically, Google realized that Apple was right, the app store is a cash cow that needs to be tapped.

  1. tfmeehan

    Joined: Dec 1969

    +3

    Or...

    Open an ITMS WITHOUT a credit card. Then if you don't want to give credit card information but buy things occasionally, buy a gift card somewhere and use that or download free apps. THAT's another way to pay without using a credit card. And while the store turns a profit, it's a minor source. It's main job is to generate sales of the devices themselves. So...maybe cash "calf" would be a better description.

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