updated 02:00 am EST, Thu March 8, 2012
Bodes well for European adoption of new iPad
Phil Schiller took pains during the rollout of the third-generation iPad to mention that Apple would be aggressively introducing the iPad to many large and small European countries by the end of the month in addition to its usual roster of major and English-speaking countries next week. The "fastest product rollout ever" may be inspired by data reflected in a new survey among the top five European Union members by comScore Mobilens showing strong iPad growth in Europe.
The study looked at iPad sales among mobile phone users across the final two months of 2011 and the first month of 2012, finding that 11.4 million people in the EU5 now owned an iPad, nearly double the 6.5 million that had one a year ago. The UK turned out to be have the strongest growth rate, more than doubling ownership at a rate of 115 percent, with France close behind at 95 percent growth over the year. Italy saw a 75 percent growth rate, with Germany and Spain at 50 and 37 percent respectively.
The UK was also seen as having the largest pool of iPad owners, with 2.8 million owners out of a total population of 60 million, though the survey did not count iPads used in enterprise or retail locations. The overall growth of personal-use iPads in the EU5 was averaged to 73.6 percent year-over-year. [Chart via comScore]