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iRobot reorgs around Ava, aiming for domestic market

updated 08:35 pm EST, Wed February 29, 2012

iRobot announces restructure to move Ava forward

iRobot has announced that it will reorganize its business operation reforming into three business units, Home Robots, Military Robots and Emerging Technologies. Featured at CES, the Ava mobile robotics platform slots into third of the new business units. iRobot believes that the platform will help it enter new markets including healthcare, retail and security.

To further help bolster the Emerging Technologies unit, iRobot recently announced that it plans on investing an additional $6 million in the Ava platform in an expanded partnership with InTouch Health, a leading remote presence telemedicine solution provider.

Its Home Robots business unit has now sold over 7.5 million home robots worldwide with its success lying in home cleaning solutions inside and outside the home. The Military Robots unit has sold over 4,500 military robots worldwide and have been used in operations including reconnaissance and bomb-disposal missions.

'We have come to a point where iRobot must align the company's organizational structure with our longer-term strategy as a technology leader focused on a core competency of creating robot-enabled solutions for a wide range of real-world problems,' said Colin Angle, chairman and chief executive officer of iRobot.

'The use of iRobot platforms and technologies outside of the home and military markets has grown to a point where developing new products in the existing business structure limited our potential for growth. The new structure allows us to build market-facing business units around new opportunities and energize rapid product development,' he added.

by MacNN Staff



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