updated 12:50 pm EST, Tue February 28, 2012
PS Vita sales numbers updated after wider launch
Sony's latest portable games console, the PS Vita, has reached 1.2 million units sold, the company revealed on Tuesday. The console was launched in North America last week, along with Latin America, Europe, Singapore, and PAL territories, which boosted these numbers. Still, when it debuted just in Japan in December, the console moved 321,400 consoles in just two days.
The 1.2 million milestone was reached on February 26, and on February 19, sales were at 580,000 units. Up until then, it was only available in Japan, Hong Kong, Taiwan, and South Korea. The new regions since the more widespread February 22 launch must account for some 620,000 unit sales then.
At the same time, Sony sold more than two million software titles, both physical and through the online store, for the Vita.
The sales are fairly impressive but Sony is keen on recapturing gamers who rely on smartphones for gaming instead with an aggressive $50 million ad campaign. The campaign is meant to change the worrying trend of Apple and Google beating Sony and traditional video game hardware makers in terms of gaming revenue for portable software titles. Apple has lots of developers for its iOS devices and Google's Android OS is found on tablets and smartphones from multiple manufacturers.