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AAPL Stock: 128.46 ( -1.96 )

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Apple starts selling Brazilian-made iPhone 4s

updated 05:00 pm EST, Fri February 24, 2012

High pricing still unchanged

Apple has begun selling Brazilian-made 8GB iPhone 4s in that country, reports say. Previously all iPhone 4 models were made in China, but units are now rolling off of Foxconn's Brazilian assembly lines. The switchover is actually believed to have happened several weeks ago, but gone largely unnoticed. At Apple's regional online store, the Brazilian-made black and white models are listed as MD128BR/A and MD198BR/A, respectively. Earlier Chinese-made equivalents for the area bore MD128BZ/A and MD198BZ/A identifiers.

Still unexplained is why the iPhone 4 continues to cost the equivalent of $1,050 in Brazil. Domestic production should in theory exempt the device from import taxes, usually blamed for the high cost of electronics in the nation. What factors might be affecting prices are unknown.

Two other iPhones, the 3GS and the 4S, are likely still being manufactured only in China, as they continue to use "BZ" model names. This may potentially explain the pricing of the iPhone 4, as adjusting its cost alone would skew sales away from other products.




by MacNN Staff

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Comments

  1. Makosuke

    Joined: Dec 1969

    +3

    Pluralization

    I realize it's lower case, but talking about "iPhone 4s" is kind of confusing given the 4S.

    "iPhones 4," maybe? Weird, but kinda stylish.

  1. chas_m

    Joined:

    -3

    Pricey, but

    it comes pre-loaded with Gilberto's "The Girl from Ipanema" and a nice selection of Samba music. :)

  1. Gametes

    Joined: Dec 1969

    -1

    Pricing Theory 101

    "Still unexplained is why the iPhone 4 continues to cost the equivalent of $1,050 in Brazil. Domestic production should in theory exempt the device from import taxes, usually blamed for the high cost of electronics in the nation. What factors might be affecting prices are unknown."

    Apple, like any company, charges the price which maximizes profits. In this case, customers are willing to pay $1050b, so they simply lower costs and pocket the difference. Looks like, incredibly, the average profit margin per iPhone sold is going to go up *yet again* in 2012, on more units sold. Record profits and record stock price will follow.

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