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Tim Cook talks Facebook, TVs, more at shareholders Q&A

updated 04:00 pm EST, Thu February 23, 2012

Hints at Facebook integration in future tech

Apple would like to integrate Facebook more deeply into its products, CEO Tim Cook suggested at Apple's annual shareholders meeting today. "Facebook: friend. We do a lot with them, our users use Facebook an enormous amount...I've always thought that the two companies could do more together," Cook commented during the meeting's Q&A session. "We've integrated Twitter...It's been great for Twitter, but it's been great for our users." He also noted that iMessage traffic has been "incredible" so far.

Apple is known to have wanted to integrate Facebook support into Ping, but failed. The company in fact jumped the gun, including Facebook hooks in Ping for a few short hours before removing them. Cook's comments suggest that Apple could integrate Facebook into any number of products, such as iOS, which already has built-in Twitter sharing.

Another topic raised by shareholders was the possibility of an Apple-made TV set. "Obviously, I'm not going to comment on your second question," said Cook. Still another person suggested that Apple spend some of its massive cash reserves on scholarships for science and engineering, but Cook deflected this by saying that many Apple workers are donating to educational causes, and having those contributions matched. "The contributions Apple will make to education will mostly come from our products," he remarked, using iBooks Author as an example.

"We either gave equipment or gave discounts on equipment of three quarters of a billion dollars last year," Cook elaborated. CFO Peter Oppenheimer added that the company had over 600 interns at its Cupertino headquarters last summer, more than ever.

by MacNN Staff



  1. Bobfozz

    Joined: Dec 1969


    Shareholders ???

    Cooks replies about scholarships, etc. shows this shareholder has absolutely NO idea of what Apple is doing, is up to, has heard through rumor mills, etc. 600 interns plus $750,000,000 in "support" systems. How are the other hi-tech companies stacking up to that. This shareholder just wanted to say something because he owned 1 stock.

  1. Grendelmon

    Joined: Dec 1969


    Integrate a fad?

    Why would Apple want to integrate Facebook into it's products? h***, they can't even keep their hardware options consistent! Come on, we all jumped ship from MySpace to Facebook when it was clean, simple and unpolluted. Now every business known to man has a promotional page (anyone remember "AOL keyword: blah" from the 90s?) and my personal friends turned it into b****-about-life-book. I left it six months ago and feel liberated. When I deleted the app from my iPad, I mentally heard the sound of a toilet flushing and it was great.

  1. Eriamjh

    Joined: Dec 1969


    F*ck Facebook

    It's just time-wasting c***. Please leave it out.

  1. Flying Meat

    Joined: Dec 1969


    Nay, I say. Nay!

    your comment

  1. chas_m



    To those who "hate" Facebook

    Let's pretend for a moment that you hate Twitter with an equal passion, okay?

    Now then ... my question to you is this: how did the deep Twitter integration in iOS 5 make it absolutely intolerable for you?

    What's that? It didn't? Oh well then why don't you STFU.

  1. facebook_Andrew

    Via Facebook

    Joined: Feb 2012


    Facebook, like anything...

    ... can be a time waster. However, I often find tidbits, links to articles, etc. that my friends (and they're pretty much real friends, not 457 people who "friended" me) post that I really appreciate finding. That people use it to fill a vacuum, I don't see that as being anything different from the hours people spend in front of a screen (TV or computer) passively consuming things. But that's not the fault of the medium, it's the users who have a responsibility to make it something other than a time waster. And to get up and do something else with their time when warranted. I appreciate FB for what it is and can do (which is pretty limited in scope), and I don't feel like knocking others for doing the same.

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