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Apple at work on redesign of iTunes Store, report claims

updated 04:20 pm EST, Mon February 20, 2012

Would be first overhaul since 2009

Apple is at work on a major redesign of the iTunes Store, 9to5Mac claims to have learned. Plans are recently said to have been revealed to a number of record labels and other entertainment companies. The exact details are being kept private, but a redesign for the Mac/Windows version of iTunes is allegedly a "top priority" for Apple. The goal is to make it more interactive, and more efficient in terms of locating new content. Music, movies, TV shows, and the App Store are the focus areas.

Apple is also reportedly sticking to its philosophy of requiring a dedicated app to access the iTunes Store, unlike the Android Market, where people can buy and even install content for mobile devices without having to leave their desktop web browser.

The iTunes Store has remained relatively unchanged design-wise since 2009. A recurring complaint has been the difficulty of finding interesting content that isn't just released or a bestseller, although this has mainly been directed at the App Store subsection. The redesign is said to be running parallel to development of OS X Mountain Lion, which could mean a launch in the summer. Whether or not a new version of iTunes will be needed is unknown, as is the plan for the iOS iTunes Store clients.

by MacNN Staff



  1. elroth

    Joined: Dec 1969


    can only imagine

    I can only imagine what flashing content they'll add to make it even more garish than now, and how many more clicks it will take to find what you want.

    I wish they'd allow the option to search only for music, and not have to see the other stuff. Just pick what category you want to search in. Is that so hard? I won't hold my breath, though.

  1. panjandrum

    Joined: Dec 1969


    Less features

    I was just thinking that, following current Apple trends, they will remove half the features, make the interface significantly more difficult to use, and then call it an "upgrade".

  1. testudo

    Joined: Dec 1969


    Re: Less features

    Nope. The path is obvious. Since the iPhone and iPad are stellar successes, it only goes to show that people love the iTMS on those devices. Therefore, they'll change the interface to be exactly like the iTMS for iPad.

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