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RIM won't push its own ads through PlayBook Android apps

updated 09:05 pm EST, Mon February 20, 2012

Android titles can still use existing ad services

RIM has reportedly confirmed that it will not utilize its own advertising platform for Android apps running on the PlayBook's App Player. Initial rumors suggested that the device would not support mobile advertising of any kind when the company launches the App Player, however the company later clarified to GigaOM that Android apps will be able to use their existing ad platforms.

Although developers will be able to make money from ad platforms other than RIM's service, they will not be able to take advantage of additional funds from in-app purchases. It remains unclear if the company plans to add this functionality in the future.

RIM recently launched a promotion for Android developers, giving out free PlayBooks to developers who submit apps for the App Player. The promotion is said to have attracted thousands of new developers, though the company has yet to disclose how many Android titles will be available in the App World when the App Player finally arrives.

by MacNN Staff



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