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Microsoft confirms Windows 8's minimalist new logo

updated 02:00 pm EST, Fri February 17, 2012

Microsoft details new, simple Windows 8 logo

Microsoft has unveiled its Windows 8 logo, and explained its design in detail on Friday. The company wanted to incorporate parts of its new Metro design principles while retaining some classic aspects. It worked with design agency Pentagram on the logo, which helped the company make its Windows graphics look less like a flag and more like a window.

Microsoft has also included a timeline of images of its previous Windows logos, which kept pace with the changing world of computers. The original used just two colors and with the latest logo, Microsoft is going for a more back-to-basics approach, reaching back to its roots. Although unstated, it partly shadows the toned down Apple aesthetic.

The latest logo uses an International Typographic Style, or a Swiss design that was the influence for its Metro design. Metro itself draws haracteristics from signs uses in airports and subways. The logo in Windows 8 may change in color if users change the theme color in the OS, the company hinted.

by MacNN Staff



  1. facebook_David

    Via Facebook

    Joined: Feb 2012


    Think Backwards???

    Well this sounds about right, Microsoft gets a new logo for Windows that looks more like a "window" when their new OS is going to look less like windows and more like apps. Way to think backwards Microsoft. :(

  1. facebook_Billie

    Via Facebook

    Joined: Feb 2012



    I'm not sure how I feel about this. Even with all the hub-bub surrounding Apple over the past few years, I admired the approach Microsoft took with its flagship product. Apple is always sleek, clean and simple but Windows has dimension, depth, colour and the wavy, multi-coloured logo was fun.

    This... is stagnant, flat and almost boring. It's all business and no edge. But, then again, maybe Windows is finally embracing that.

    Makes me miss the good ol' days.

  1. facebook_Philip

    Via Facebook

    Joined: Feb 2012



    I think it should be a colorful logo, like a guy with cool shades on leaning out a vehicles window with his arm on the door and a slightly content smile looking into the warm sunny horizon...cruzin...yeah.

  1. de-sign

    Joined: Dec 1969


    An alternative to tacky Win8 Logo ?

  1. chirpy22

    Joined: Dec 1969


    comment title


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