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Chitika: Windows' web share has dropped 10% in half a year

updated 02:45 pm EST, Fri February 17, 2012

Chitika thinks Windows web share sign of OS drop

Chitika highlighted what it saw as a possible tidal shift in the computing industry based on its web tracking. Windows' share of the web dropped by 10 percent of its relative value in the past six months, down from 78.3 percent in August to 71.4 percent in February. An unusually sharp drop came in January, where it lost 4.2 percent of relative (3.2 percent absolute) share in a matter of weeks.

The analytics firm, which drew its information from "hundreds of millions" of ad hits, saw the drop as the result of both fiercer competition and factors outside of Microsoft's control. Mobile devices such as smartphones and tablets were likely pushing down Windows through their popularity, even if PCs were still growing. IDC data has shown an overall tough PC market that would have been more absolutely on the decline if not for Apple and a handful of others.

Traditional PCs would similarly have been hurting through hard drive shortages triggered by Thai flooding. Companies had to adjust to this, and some simply had to scale back shipments. Apple's iOS and MacBook Air lines, as well as Android tablets, have been largely immune since they use unaffected flash storage.

If a sustained decline, it's unlikely to reverse. Extra IDC data has shown tablets outselling PCs in the US and contributing, with smartphones, to crowding out PCs worldwide. Performance and software has been advancing quickly enough in mobile that the devices can cover more of the circumstances that would previously have needed a computer. Microsoft has hoped Windows 8 will reverse the trend, but its possibly missing most of the year and its controversial interface aren't guarantees.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    It's not harming Microsoft any

    because their stock has been steadily rising as of late so investors must not care one bit as long as they're getting a fat dividend.

  1. The Vicar

    Joined: Dec 1969


    Not very definite

    Much though I'd love to see Windows finally removed from its monopoly position, this data may be totally misleading because it is presented as percentages, not hard numbers. By hard numbers, Windows may have declined slightly while a huge number of tablets appeared for the first time, which would mean very little about Windows on the whole -- after all, Windows 8 isn't even out yet, and it isn't totally unreasonable to expect it to displace at least some of Android's market share. (Businesses still love them some mindless Microsoft loyalty, so we can expect some adoption there if nowhere else.)

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