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Apple confirms plans for Amsterdam Apple Store

updated 10:15 am EST, Tue February 14, 2012

Rumor has opening as soon as February 18th

Apple has confirmed plans to open its first Dutch Apple Store, located in downtown Amsterdam. As expected the shop is being constructed in the Hirsch Building on Leidseplein, which now has orange stickers covering some of its windows, bearing Apple logos and text that translates to "Apple Store, Amsterdam. Opening soon." The shop should span at least two floors; a third floor already hosts Apple's Benelux headquarters.

While some workers suggest that the outlet could open as soon as February 18th, a peek inside shows scaffolding and plastic sheets still in place. A job ad in the local Metro suggests that Apple is also still hiring. It's thought that the 18th could instead be when training starts, since workers have a mandatory day off.

Apple has been gradually filling in holes in its European coverage, shifting some focus away from the US. The next target may be Sweden. Apple in fact has no Scandinavian stores at all so far, which would make the rumored Stockholm outlet a local hub.

by MacNN Staff



  1. Double_UK

    Joined: Dec 1969


    The 3 apple logo's

    are a reference to the shield of the city of Amsterdam which consists of a red shield and a black pale with three silver Saint Andrew's Crosses.

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