updated 06:45 pm EST, Mon February 13, 2012
Verizon and Comcast apps on the way
Roku is reportedly working to broaden its partnerships with cable providers to expand the range of TV channels that can be accessed from the company's set-top box. The new content is expected to arrive through official apps that are currently available for subscribers who already pay for traditional cable service.
Users can already access a range of television content alongside other streaming services such as Netflix and Amazon Instant Video. Some TV providers enable Roku owners to view shows through HBO Go and Epix after authenticating their accounts.
Roku chief executive Anthony Wood suggests the company is working to launch apps from Comcast and Verizon, among other providers, according to a All Things D report. The company has set a target of 1000 total apps by the end of the year, more than doubling the current range of titles.