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Samsung: image quality would fend off possible Apple TV set

updated 02:15 pm EST, Mon February 13, 2012

Samsung thinks UI no factor in facing Apple TV set

Samsung's AV product lead Chris Moseley in an interview Monday was dismissive of the threat posed by a possible Apple TV set. In the chat with Pocket-lint, he insisted that image quality was the primary factor and that Apple wouldn't have the image scaling or "world-renowned" picture quality. He downplayed the interface and software features, normally the highlight of Apple's devices, as backseat elements.

"TVs are ultimately about picture quality," Moseley said. "How smart they are...great, but let's face it that's a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality."

It also depended on whether Apple would have a set of its own at all, he added.

The statements come as Samsung has been making image the quality focus, with a 55-inch Super OLED set its highlight for the year. Its 2012 lineup also makes motion and voice navigation parts of the experience, although they're considered relatively simple.

While the TV market is different than Apple's existing fields, Moseley's remarks follow a pattern of the company minimizing the importance of software as well as a tendency of eventual Apple competitors to assume that their existing strategies will let them win. The most frequently cited example is Microsoft CEO Steve Ballmer's well-known clam that the iPhone would have "no chance", only to watch as Windows phones lost nearly all their market share while iOS became second only to Android.

Apple's TV, if it reaches production, is rumored by more than one historically accurate source to use more intuitive Siri voice navigation and make software much more important than it has normally been in TVs. Historically, Apple has defeated other companies primarily by improving on these areas that others have neglected.

by MacNN Staff



    Comment buried. Show
  1. Arne_Saknussemm

    Joined: Dec 1969


    "image quality" - bulldroppings!

    What people really care for is the Ecosystem,
    the user experience,
    the interface.

    Image quality on a TV - RIDICULOUS.

  1. garmonbosia

    Joined: Dec 1969


    this reminds me...

    of what the phone makers were saying when the iPhone was rumored. Something like "Apple just can't expect to walk into the phone market and have a great product." The truth is Samsung nor anyone else have a clue what Apple is up to. And if Apple does get into the TV business history tells me it will be very compelling and once again a whole industry will be caught flat-footed while Apple changes everything.

  1. joecab

    Joined: Dec 1969


    here's the link

    less funny than sad after all these years:

  1. jwdsail

    Joined: Dec 1969



    As I've said other times, other places...

    I keep reading remarks about how you can get "decent" TVs for so little, if Apple charges more than X, yadda yadda yadda...

    Here's the thing... If you go into any store and really LOOK at the TVs, you'll see that even some of the best, barely pass for.. "decent".

    From flashlight corners, to uneven backlight, to non-existant shadow details, poor contrast, poor color... Few satisfy a critical eye. Stores keep the contrast cranked all the way and play super-saturated animated content or underwater scenes to try to hide it, people get it home, and it looks like c***.

    The top of the line sets can be "decent", but even there, you still find units that if you can return them, you want to, and do, and hope the next one off the shelf doesn't suck ...

    I think Apple can do at least as good in the midrange to high end at similar price points.. The question is, where is Apple going to want to be? Will they compete against the Visios or the Sony XBRs?

    If Apple can make a 55" HDTV that is as good as the current top of the line Sony XBRs, at a competitive price, I'd buy it. If all they make is a mid-range, "decent" TV.. I can't see buying it at any price. My Mac mini hooked up to my current HDTV is perfect for now.

  1. hayesk

    Joined: Dec 1969


    Quality? Ha!

    If Samsung cared about quality, then why does my first (and last) Samsung TV have a gray splotch on it that slowly appeared over time, just noticeable after the warranty ran out. Why when I went to a bar and noticed every Samsung TV in the place (5 or 6) had a similar splotch?

    Maybe Apple will cause the competition to wake up. Not only is image quality important (that Samsung failed to deliver to me), but features and usability are important too. The same Samsung TV makes me wait endlessly to switch input sources. Can I choose one from a menu and directly select it, like my LG TV? Nooo, I must cycle through them, waiting at each one for a signal search before the video source button is responsive again. It takes 10 seconds to select the previous input source on my Samsung. It takes less than one with my LG TV.

  1. Bobfozz

    Joined: Dec 1969


    these guys...

    are scared and clueless. Because when the Apple TV makes its appearance three things will happen:
    1. "OMG why didn't we think of that?"
    2. "Ours is just as good..." these people are delusional. Jobs/Cook would never try to compete this way.
    3. Scramble city as they try to figure out how to catch up in 6-8 months as their set sales suck canal water. Then Apple becomes a Trillion Dollar company.

    Moseley. Better hope you are praying right now... but first, you'll have to stop lying to yourself and others.

  1. dpicardi

    Joined: Dec 1969


    This is a laughable possition

    Name me an apple product that isn't a quality leader in it's space? This quote reminds me of Ballmer's iphone comment...wishful thinking is not a strategy.

  1. facebook_John

    Via Facebook

    Joined: Feb 2012


    How many times has Apple heard this

    Many said, the iPod will never make it, the iPhone will never be anything, iPad can't compete.
    Macs are dead. Samsung just fell for it again!
    Why do all the competing manufacturers like Microsoft, Dell, and others always under estimate Apple? Not once, not twice, but four times Apple has proven competing manufacturers WRONG!!!
    Watch out Samsung, be unprepared like everyone else to be proven WRONG AGAIN!!

  1. RodTunnels

    Joined: Dec 1969


    As Gruber would say ...

    Noted for future claim chowder.

    Comment buried. Show
  1. Thecombinationis12345

    Joined: Dec 1969


    comment title

    You guys are forgetting that Samsung used to be very close with Apple. They know how Apple works now. They're already doing a great job catching up to Apple on the mobile front. Apple actually was and still is scared enough to sue them repeatedly in order to delay Samsung's products from even hitting the market.

    Apple can design a great UI and provide a great Ux, but the livingroom might be a little too much for them especially if they're going to involve Siri.

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