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iPad seen hitting 1m in Korea as Galaxy Tab stays a minority

updated 07:25 pm EST, Sun February 12, 2012

Samsung tablets outsold by Apple in home turf

Industry insider estimates have claimed that the iPad 2 has reached the million-unit sales mark in South Korea. The milestone came after a late November 2010 launch and 700,000 iPads shipped just in 2011, leaving the remaining 300,000 to have been sold in two and a half months' time, the Korea Herald said. That number could be higher, Korean media thought, since many had bought iPads even before official approval.

About two thirds of the iPads were Wi-Fi versions, implying that carriers' offers to subsidize the 3G version weren't having a disproportionate effect in the country versus elsewhere. Lower prices and adequate reach for Wi-Fi have typically made it the most popular choice.

The tally, although unlikely to be confirmed by Apple, could symbolize the lack of traction Android tablets have had both in South Korea and worldwide. Apple is believed to have between 70 to 80 percent of the tablet market in Korea despite it being the home for two of the largest Android tablet supporters, LG and Samsung. Both are used to largely dominating local electronics and typically control smartphones, but if true would have just a minority stake even with the marketing pressure they can exert in the area.

Some evidence may come through Samsung's own silence. Despite being eager to tout numerical milestones for virtually any product it makes, Samsung has never said how many units of the Galaxy Tab 10.1, or any other Android tablet beyond the original Galaxy Tab, it has shipped or sold. NPD data for the US has had it outsold by HP in 2011 while LG's G-Slate (Optimus Pad) didn't register in the top five non-iPad tablets that year.

Korean manufacturers may not necessarily see a change. Samsung may have an upgraded Galaxy Tab at Mobile World Congress late this month, but with its necessary processor not shipping until significantly into the spring, it could ship well after the rumored iPad 3 launch in March. Android 4.0 is also a comparatively mild update for tablets and doesn't improve most of the problem areas, such as OS complexity, interface performance, and a shortage of tablet-optimized apps.

by MacNN Staff



  1. iphonerulez

    Joined: Dec 1969


    It would definitely be in Apple's

    best interest if they could somehow delay Android 4.0 getting on tablets by way of the court system. That would slow down Samsung quite a bit and allow the iPad to get ahead a bit more in market share.

  1. SockRolid

    Joined: Dec 1969


    Sounds pretty familiar

    Re: "...problem areas, such as OS complexity, interface performance, and a shortage of tablet-optimized apps."

    Reminds me of something. Remember Tablet PCs running Windows? Remember UMPCs? Remember Windows "Slates"?

    I can't blame you if you don't. Microsoft tried marketing those distinctly un-memorable devices for years. Almost 10 years. Until iPad (with its enormous Apple ecosystem value-add) blew them out of the water.

    We'll see if Google tries marketing Android tablets for 10 years. And we'll see if anybody remembers any of them.

  1. yticolev

    Joined: Dec 1969



    Remember that Apple was the first to mass market a PC, and then first to market a graphical user interface. Then they got blown out of the water by IBM compatible PC's, then again by Window's GUI (still staying in a niche business nevertheless). The same thing could happen again in phones and tablets. However this time the lead is so large it may take some time. Apple has huge economies of scale and great engineering and usability metrics. But the competitors are catching up fast. Hopefully Betamax will win this time.

  1. bigmig

    Joined: Dec 1969



    Don't need no tablets! Samsung already has a 5.3" phone. By 2014 they'll have a 7" phone. Then tablets become redundant.

  1. facebook_Mel

    Via Facebook

    Joined: Feb 2012


    A slight improvement

    Actually, there are UI speed improvements with 4.0. google finally gave the UI threads priority as both iOS and WP7 do. That doesn't help the rest of the OS though.

  1. fractal_h

    Joined: Dec 1969


    Arne, care to elaborate?

    you are good at using stereotypical thinking or calling names, but I have never heard you argue your point.
    Maybe your brief blurts of abuse have some intelligence behind them.
    Do you just apply stereotypes and let others think for you or are you capable of independent though?
    Would you care to elaborate on that? Argue your point so to speak?
    What will it be Arne? Man or mouse?

  1. ASathin8R

    Joined: Dec 1969



    Android device owners, generally, like cheap devices, free apps, free downloaded music and free downloaded videos. They are, for the most part, not going to spend money on niche products like tablets, partly because they don't have the disposable cash for them, and partly because Android on tablets just doesn't cut the mustard. Worse, there is virtually nothing to put on an Android tablet when you get it.

    Is there any surprise that Samsung has nothing to report on the tablet sales front, because, simply there is nothing to report (other than channel stuffing, masquerading as sales).

  1. facebook_Max

    Via Facebook

    Joined: Feb 2012


    Not Korean

    For what it's worth, the article photo features a Simplified Chinese character, which is not used in Korean at all.

  1. Arne_Saknussemm

    Joined: Dec 1969


    I don't get it.

    It used to be the Apple fans were special because they were the chosen few,
    the minority that held the key to nirvana,
    the aliens piloting the spaceship that would save Earth's chosen few.

    Now Apple fans are better because they ARE the bigger bunch?
    Are you guys so proud to be the new Microsoft?

    You do realize that:
    Now that EVERYONE and their cousin carries and iProduct,
    yours will no longer be that special,
    that unique,
    that revolutionary.

    Apple and its followers have certainly changed.

    I still love my Newton,
    but the things I find great about it,
    like removable batteries, or a made in USA label,
    will most likely be seen as laughable here.

    Apple, and it's fans have changed but can't say for better.

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