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Sony intros 3D loan libraries in Australia

updated 04:55 am EST, Wed February 8, 2012

Sony tries new approach with 3D Library concept

Sony is attempting to reinvigorate consumer interest in its 3D products in Australia by introducing 3D lending libraries in its Sony Center stores. The new Sony 3D Library offers users who own 3D-capable TVs the opportunity to loan 3D digital imaging products including video cameras, as well as 3D movies and 3D games. The first of its kind program is offering users the opportunity to try the items out for three days free of charge and is available to customers regardless of whether their 3D TV is a Sony Bravia or otherwise.

'The Sony 3D Library is there to help people make the most of their 3D TV by offering any 3D TV owner the opportunity to create 3D memories they can touch and the chance to trial a 3D product before buying it,' said Neil Stow, Sony Australia's Retail Marketing Manager, Sony Center. 'Personal footage is the latest content that can be experienced in 3D, as well as 3D movies and 3D games,' he added.

The list of products currently available to users includes the Sony HDR-TD10 3D Handycam, the NEX C3 (3D sweep panorama), Cybershot WX7S still camera (3D sweep panorama), 3D Bloggie camera, 3D Sony Picture films and 3D PlayStation games.

Sony has not indicated whether it will expand the concept to other markets.

by MacNN Staff



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