Apple continues evolving use of iTunes

Pop musician Paul McCartney will host a live, streaming concert through iTunes on February 9th at 7PM Pacific time, according to an announcement. The event is being hosted at Capitol Studios in Los Angeles, and is meant to promote Kisses on the Bottom, a new McCartney album released on Tuesday. Backing him live will be Tommy LiPuma, as well as Diana Krall and her band, all of which contributed to the record.

A ticker on McCartney's iTunes artist page gives an exact countdown to the concert's start. A live stream is unusual for iTunes, since the iTunes Store isn't normally designed to accommodate actions other than buying or browsing. Apple has been branching out in recent times however, for instance by streaming whole albums.

Of special interest with the McCartney concert is that Apple TV owners will be able to access the stream through a menu option. Under the Internet menu, the concert should be available via the iTunes Live option.

by MacNN Staff