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Cook revealed charitable contributions at Town Hall meeting

updated 01:45 pm EST, Thu February 2, 2012

New Apple CEO takes opposite approach to Jobs

Another topic discussed at Apple's "town hall" meeting last week was the company's charitable contributions, according to sources for The Verge. CEO Tim Cook reportedly stated that Apple had donated $50 million to Stanford's hospitals, split evenly between a new main building and a new children's hospital. The executive also bragged about Apple's position as the largest contributor to (PRODUCT)RED; some proceeds from a small group of Apple products go to the charity, which helps fight AIDS in Africa.

Cook's stance on charity is markedly different from that of his predecessor, Steve Jobs. Jobs notoriously made few contributions outside of (PRODUCT)RED, and the Adam Lashinsky book Inside Apple remarks that he once told workers giving away money was a waste. Cook, by contrast, began his tenure by almost immediately starting a charitable matching program for employees. That was recently expanded to part-time workers.




by MacNN Staff

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  1. ElectroTech

    Joined: Dec 1969

    +3

    Efficacy of Charitable donations

    In my opinion, very little of your donations to charity reach the target of the charity. Most of the money is spent on salaries for fund raisers and administrators. You are far better off by volunteering for a charity rather than buying off your conscience with a cheque. I am in total agreement with Steve Jobs here.

    Try following the money that you donate and see where it goes. You likely will never donate money again. Hopefully though, you WILL donate your time for the direct cause you care about.

  1. Flying Meat

    Joined: Dec 1969

    +2

    So, get busy and start

    building those unique desks for african schools, or making those shoes for those that have not. Oh! Don't forget to spend some time fixing facial disfigurements. It's not brain surgery, but it's close. ;)

  1. testudo

    Joined: Dec 1969

    -1

    Re: Efficacy of Charitable donations

    In my opinion, very little of your donations to charity reach the target of the charity. Most of the money is spent on salaries for fund raisers and administrators. You are far better off by volunteering for a charity rather than buying off your conscience with a cheque. I am in total agreement with Steve Jobs here.

    Well, if ElectroTech says charitable giving is worthless, everyone should stop! Esp. since Steve Jobs said it first, apparently, so we know it must be true!

    Or you could go to a source like charitynavigator.com and see what charities actually take your money and use it for the purposes you think, and which ones spend too much of it on raising more money and paying administrators.

    And, yes, I'm going to go out and spend my time stopping heart disease. Or getting health care available to the homeless. Or flying to Thailand to help those flood victims rebuild their hard drive plants so our drive prices can go back down.

  1. ElectroTech

    Joined: Dec 1969

    +3

    Direct giving

    If your heart is moved by these issues then do your research and give money directly to the people doing the work if you cannot do the work yourself or deputize someone with a cash donation.

  1. chris2519

    Joined: Dec 1969

    0

    chris2519

    i wish somebody would donate a new pair of sunglasses to him.

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