Cook revealed charitable contributions at Town Hall meeting
updated 01:45 pm EST, Thu February 2, 2012
New Apple CEO takes opposite approach to Jobs
Another topic discussed at Apple's "town hall" meeting last week was the company's charitable contributions, according to sources for The Verge. CEO Tim Cook reportedly stated that Apple had donated $50 million to Stanford's hospitals, split evenly between a new main building and a new children's hospital. The executive also bragged about Apple's position as the largest contributor to (PRODUCT)RED; some proceeds from a small group of Apple products go to the charity, which helps fight AIDS in Africa.
Cook's stance on charity is markedly different from that of his predecessor, Steve Jobs. Jobs notoriously made few contributions outside of (PRODUCT)RED, and the Adam Lashinsky book Inside Apple remarks that he once told workers giving away money was a waste. Cook, by contrast, began his tenure by almost immediately starting a charitable matching program for employees. That was recently expanded to part-time workers.
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Efficacy of Charitable donations
In my opinion, very little of your donations to charity reach the target of the charity. Most of the money is spent on salaries for fund raisers and administrators. You are far better off by volunteering for a charity rather than buying off your conscience with a cheque. I am in total agreement with Steve Jobs here.
Try following the money that you donate and see where it goes. You likely will never donate money again. Hopefully though, you WILL donate your time for the direct cause you care about.