updated 07:20 pm EST, Fri January 27, 2012
Strong attendance despite Apple's absence
IDG World Expo rebranded the Macworld expo using the 'iWorld' label for 2012, an appropriate change as the event continues to evolve. MacNN attended the event to check out the latest products in the Mac and iOS ecosystems, and to see how the event organizers and exhibitors have adapted to Apple's absence.
After Apple decided that 2009 would be its last year at the expo, many believed the announcement signaled the end of the show. We found the attendance to be strong, despite the lack of a gigantic booth showing off Apple's own gear.
Most exhibitors did not seem to notice the difference, and even the smaller booths featuring obscure products seemed to be filled with curios visitors. The size of the event seems to have found a balance that brings large numbers of attendees without being dominated by a few large companies.