toggle

AAPL Stock: 122.37 ( -0.62 )

Printed from http://www.macnn.com

Jobs' absence may help iAd, source claims

updated 03:25 pm EST, Thu January 26, 2012

Apple co-founder may have been too involved

Apple's iAd network may actually be in a position to improve without Steve Jobs as company CEO, according to a Business Insider source described as "familiar with the situation." The person says that Jobs used to make many of the decisions at iAd, and that as he became sicker, it became increasingly difficult for the iAd team to accomplish anything. With Jobs gone, Eddy Cue is said to be free to properly take charge of iAd, and make decisions on issues like pricing and technology that weren't discussed while Jobs was alive.

The source believes that despite iAd being ignored by Apple executives in recent keynotes and earnings calls, the company is more committed now than when it first bought out Quattro, since it has full ownership of the platform. The person also argues that Apple has a great opportunity with iAd, since it has a tremendous amount of data on users through their iTunes registrations and download histories.

iAd has not lived up to initial expectations. The network was originally promoted as a high-end advertising option, mostly limited to major corporations thanks to a $1 million minimum buy. That minimum was rapidly halved, however, and is thought to have shrunk still further in recent months. Advertisers have complained not only about cost but issues like its iOS exclusivity, and Apple exercising too much development control.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. bazaarsoft

    Joined: Dec 1969

    +4

    I stopped reading

    after "according to a Business Insider source". You guys should know better than to trust anything that sad excuse for a rag publishes.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented