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Paramount first to sell UltraViolet movies directly

updated 07:40 pm EST, Tue January 24, 2012

Digital versions offer limited viewing options

Paramount has become the first movie distributor to sell movies using the UltraViolet digital distribution system directly to customers. Up until now, UltraViolet digital downloads were available only as part of a DVD/Blu-Ray disc package deal or from a retailer such as Amazon.

UltraViolet was launched in October. The download standard is designed to allow buyers of a film on DVD or Blu-Ray to also download digital copies or watch streaming feeds of the same film after providing proof of ownership of the physical media. This verification usually took the form of a code included in the physical package. Movie distributors offering this bonus include Paramount, Warner, Sony and Universal.

Paramount has now taken the step of selling digital copies of its movies independently of including it with a DVD/Blu-Ray package. Initial viewing options are limited. The digital copy can be streamed to an iOS device and viewed live, but cannot be saved for offline viewing. It can be streamed or saved to a PC for future viewing. Set-top boxes and game consoles are not supported. For these, the company suggests that users view it on a TV through their computer. Also not supported in any way are Android, Blackberry, or Windows Phone.

The digital copies are not cheap relative to hard copies. A standard definition version costs $13, while an HD version is priced at $20. At these price points, it might make sense to buy a Blu-Ray/DVD/UltraViolet package instead. [via The Verge]

by MacNN Staff



  1. Mechanic

    Joined: Dec 1969



    Ultraviolet makes me Ultraviolent, it is utter c***.

  1. nowwhatareyoulookingat

    Joined: Dec 1969


    buy the DVD

    Then just RIP it and view it everywhere. The Blu-Ray version won't be significantly higher-quality to view and the whole UV system is ultra-complicated.

  1. OneDeafGeek

    Joined: Dec 1969


    Closed Captioning/Subtitle

    Dear Paramount and Ultraviolet,

    Don't launch it until you can support closed captioning/subtitle for deaf/hard of hearing customers. I just purchased a Blu-Ray/DVD with Ultraviolet. I find it very disappointing that Ultraviolet does not include subtitle/captioning while both Blu-Ray and DVD does. I'm very glad that FCC released rules on Internet Protocol Captioning -- however, I hope they include movies through Ultraviolet.

    Learn about FCC's rules, visit:


  1. facebook_Jeff

    Via Facebook

    Joined: Jan 2012


    Perhaps I'm missing something.

    What is the advantage to buying a movie in this format again?

    I'm being serious. Movie studios finally decide to get into legitimate digital downloads, but forget to ask what value this adds for the consumer.

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