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47% of US smartphones are Android, most aren't researched

updated 03:30 pm EST, Sat January 21, 2012

iGR shows most Andorid phones bought without study

A new study from iGR has suggested that Android might be dominant in the US but that many of those buying weren't making a conscious choice for the platform. About 47 percent of the smartphone base in the country reportedly was using Android, but only 45 percent of those were knowledgeable about Google's OS and chose it by name. Another 27 percent picked their phones based on Google's reputation.

Recently tracked buying rankings were borne out by individual brand picks. Most chose Samsung, with US-native Motorola second followed by HTC and LG. Chinese brands still new to the US, Huawei and ZTE, were near the bottom.

iPhone owners reportedly made up 24 percent of the US base.

iGR's data can't be fully corroborated; it's not clear whether this is total ownership or recent buyers. Counting recent owners would more likely skew towards Android after the platform at least temporarily took over. However, it supports notions that a large number of Android buyers are picking the platform based on in-store factors, such as price, staff recommendations, and the initial appearance, over knowledge and loyalty.

by MacNN Staff



  1. Bobfozz

    Joined: Dec 1969



    Sometimes people GIVE phones as a gift too.
    Other times it is "Anti-Apple," but a BIGGIE is:
    Android is "perceived" as cheaper, even when it isn't.
    I didn't see these three topics covered.

    Comment buried. Show
  1. wrenchy

    Joined: Dec 1969


    Useless "study"

    How many people "researched" the iPhone before making a "conscious choice for the platform?"
    How many bought an iPhone because of the ads on tv and in stores?
    How many people know that the OS running on the iPhone is called "iOS"?

    I think you'll find the same useless numbers.

  1. SockRolid

    Joined: Dec 1969


    Sucker born every minute

    Re: "...only 45 percent of those were knowledgeable about Google's OS and chose it by name. Another 27 percent picked their phones based on Google's reputation."

    Suckers. Falling into Google's trap like that. 96% of Google's revenue comes from ads. You are Google's product. Advertisers are Google's customers.

  1. facebook_Aryu

    Via Facebook

    Joined: Jan 2012


    Inaccurate polling?

    After years of learning statistics, test creation and analysis, spending sleepless nights verifying the very last .001% variation and creating pixel-accurate complex zoomable pie and line charts, it all boils down to a single number that can't be factored in or estimated low enough; the IQ of the reader. Most of the people unitizing my results are middle managers attempting to impress CEOs and a Kardashian-watching general population. In short, it just doesn't matter. People are far more concerned if I use teal or aqua in a pie chart. So, the truth is that the people creating these "polls" come up with very unscientific questions with even more obscure results because they have a free booroo,com account, and the word "statistics" scares them more than their first day of 6th grade Algebra class. A proctologist could have extracted those numbers from your cavity, and get the same results and accuracy, with all of the same public reaction. I need a beer.

  1. J2-Droid

    Joined: Dec 1969



    If the iPhone is for idiots and Android is for no researching pessimists where does that leave WP7?

  1. SockRolid

    Joined: Dec 1969


    Re: So...

    Re: "...If the iPhone is for idiots and Android is for no researching pessimists where does that leave WP7?"

    Within a year Microsoft just might start paying people $100 to use a Windows Phone. They tried paying developers to write apps for it. They're paying sales clerks a $10 to $15 bonus for each Windows Phone they sell. The next logical step is to pay people to actually use the things. Corporate users first, consumers next.

    Just wait and see. That seems to be the consensus among consumers and corporations. Wait a year or two and see if Windows Phone dies like KIN and Zune. No hurry.

  1. RoboBobo

    Joined: Dec 1969


    to be expected

    Eventually smartphones will completely replace feature phones - and at some point, a person who wants you know a device the receives and sends phone calls - will have an OS on it of some kind, they don't have to care about the name of the OS.

    I'm not saying the cynical view that people are stupid is wrong, I'm just saying that the largest marketshare will likely include a wide cross section of the population. Make a phone that appeals to smart people, dumb people, and everyone in between - frankly I think iPhone is easier to use, and should appeal to those who don't care about the technical details.

    Android is likely getting in-store recommendations based on the big get bigger phenomena, if the sales clerk has an Android - he or she will recommend what they know.

  1. vasic

    Joined: Dec 1969


    More to the story

    Every carrier out there advertises Android phones as such. When you browse their phone offerings, there is a category "Smartphones", then there is "Android". The point is, Android has been built into a recognisable brand that presumably helps sell a device as a non-iPhone iPhone (which is clearly the top brand in the consumers' minds). So, when a sizable percentage of Android owners didn't even ask for Android (but were bamboozled into buying one by a sales person), it tells us that the actual brand, "Android", doesn't carry nearly as much weight as "iPhone".

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