toggle

AAPL Stock: 110.37 ( -1.97 )

Printed from http://www.macnn.com

Netflix swaps chief marketing execs in rough year

updated 06:20 pm EST, Fri January 20, 2012

Netflix gets new CMO and COO

Netflix on Friday shook up its executive staff in an attempt to control its image. Its 12-year chief marketing officer Leslie Kilgore would join the board as a regular director and was taking on marketing VP Jessie Becker as a temporary replacement. It was also appointing a new COO, former Disney communications head Jonathan Friedland.

All of the new positions will report directly to CEO Reed Hastings. He characterized Kilgore as "instrumental" to the company's recent success, but didn't explain the reasons for the shift.

The changes may be to mend Netflix's bruised image from 2011. Its tandem decisions to raise disc-plus-DVD rates 60 percent and widely attacked, brief attempt to spin DVDs out as Qwikster left some customers burned and a significant amount of Netflix's goodwill spent. Netflix has vowed to be more reactive to demand in the future, but might be keen to change its tone.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

toggle

Most Commented