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Apple textbook effort codenamed 'Bliss,' based on Gore book?

updated 04:10 pm EST, Wed January 18, 2012

Company unlikely to use native app approach

Apple's digital textbook project is internally codenamed "Bliss," an AppleInsider source claims. The site says it actually received the tip earlier in the week, but it wasn't until a Wall Street Journal report corroborated some of the details that it decided to publish the information. This includes the assertion that Roger Rosner, Apple's VP for iWork, is overseeing the project.

In detail the source adds that senior Internet software VP Eddy Cue is handling the distribution side of the effort, while Rosner's main task is controlling development of an editor used to create textbooks, as well as a matching reader, intended for students and teachers. The idea is to make textbooks more interactive, the source says.

One of the major inspirations for the project was allegedly the the Al Gore book Our Choice, released last April as a native iOS app. The title is media-rich and highly interactive, something that fits with Apple's rumored plans for evolving textbooks. The company is unlikely to demand that people publish textbooks as native apps, though, given the resources and expertise required. Instead the general expectation is that Apple will support some variant of ePub 3, which should allow something similar to Our Choice.

by MacNN Staff



  1. Salty

    Joined: Dec 1969


    I hope

    I hope there's also the ability to publish as native apps, and I really hope that this isn't ONLY for education, I have an illustrated book I'm working on, and making an it into an App with the current tools has a pretty steep learning curve.

  1. efithian

    Joined: Dec 1969



    Just allow me to take my textbook, complete with graphics and tables, audio, and video, into Pages for editing and export it to ePub3 for publishing on iTunes as an iBook. That's all.

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