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91% of business pros use iPads for work, 83% loyal to Apple

updated 09:25 am EST, Mon January 16, 2012

IDG finds iPad replacing PCs at work

Nearly every business pro with an iPad is using it primarily to get work done, IDG determined in a study on Monday. About 91 percent worldwide who have iPads use it for work first, leaving just the small remainder to personal-first use. About a quarter of those tablets had been supplied by work, showing that companies were increasingly handing out Apple's tablet as a corporate tool.

In a likely concern to Microsoft, many of those that did have the iPad were downplaying their notebooks. About 72 percent with iPads were using their notebooks less; 66 percent said it had at least partly replaced the computer. Worldwide, 16 percent had replaced their notebooks entirely, with that tally climbing to a high 23 percent in Europe.

Both Google and Microsoft were unlikely to dislodge Apple's position. In everywhere but Australia and New Zealand, between 52 to 75 percent of companies or their professionals had bought an iPad because they explicitly liked the features. Stereotypes of companies buying solely based on Apple's image were unfounded, researchers said: no more than 24 percent, and as little as six percent, had bought because they had "heard good things."

A steep 83 percent were loyal to the iPad, IDG added. Most workers that had an iPad were consequently already out of consideration for Android or Windows tablets. Only South America saw a significant amount of dissent at 39 percent.

Among the work tasks, most were "always" using the iPad for the web, reading, news, and work e-mail or chat. Researchers believed this often meant reading either Microsoft Office or PDF files offline in addition to whatever was on the web.

The study supports Apple assertions that as much as 92 percent of the Fortune 500 was testing or deploying iPads. It potentially created problems for Android and Windows 8. Android 4.0 doesn't have significant steps to improve the suitability of Android tablets to work, and Windows 8 isn't due until the second half of the year, letting Apple build up momentum that may be difficult to overcome.

Column 1: because I liked the features and functionality
Column 2: because I read or heard good things about it

by MacNN Staff



  1. techfruit

    Joined: Dec 1969



    I can't help but wonder what jobs there "business pros" do where they can be "always using the iPad for the web, reading, news, and work e-mail or chat"?

    The iPad is a great piece of technology for reading documents for work and showing presentations and similar - but typing on the device is far slower than on a laptop - so if users are switching to them, then I wouldn't be surprised if their productivity actually fell. For business professionals, these people seem to be able to spend plenty of time not working.

  1. dliup

    Joined: Dec 1969



    iPad speed typing world record:

  1. caroline Leed

    Joined: Dec 1969


    iPAD at work can be really grat to use if we have

    I often use my iPad at work especially for meetings. I used as note taking application EverNote and then Awesome Note for a long time and their ability to sync but both had a disadvantage ; the lack of features to accommodate tasks, to-do and make monitoring.
    So I was seeking an alternative application to save time for my meeting. I have almost tested all the apps on Notes/ ToDo on the APPstore and I must admit I am still surprised they do not fit with a pro use. I have just discovered Beesy, an note taking and management app ToDo which apparently include taking notes with a business way. I have tried for several days and until now i'm really satisfied by Beesy. It's really efficient and maybe the only disadavantage is you need time to use it efficiently. I guess this App really deserve we spend a little bit time to understand it

    I love shortcuts of Beesy's icons in order to use it quicky and easily add notes. Also, the advantage is to submit easily by email minutes about my different meeting
    If you are interested you can google "Beesy" of go to the application's website for more detailled information

    All the best


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