updated 08:15 pm EST, Fri January 13, 2012
Friend Lee Clow will present legendary ads
The One Club, a non-profit professional organization for recognizing excellence in the advertising and design industries will induct Apple co-founder Steve Jobs, along with creative talent Paula Green and commercial director Joe Pytka, into its Creative Hall of Fame on January 17th at a ceremony in New York City. Chiat/Day and TBWA/Media Arts Lab pioneer Lee Clow, himself a Hall of Famer, will present some of the 100 Apple ads or designs that have received One Club awards.
Jobs, along with Clow and several Chiat/Day colleagues, wrote the inspired "Here's to the Crazy Ones" speech that served as a manifesto for the company following Jobs' return in 1997. According the biography by Walter Isaacson, the speech was aimed as much at Apple's employees as the public, and the original (unaired) version featured Jobs himself reading the speech (later replaced by actor Richard Dreyfuss for TV).
Jobs will be honored by the organization for "a lifetime of contributions" to design, branding and communications. Jobs participated to some extent in many of Apple's early and later-period advertisements, developed the name of the company and influenced designer Jonathan Ive and many of the product and packaging designs Apple is now known for.
"As a visionary leader, his passion for design not only created products that changed the way we interact with technology and media, but changed the way we create content in media," the organization said in a statement. The organization is also creating an Educator's Hall of Fame with its first inductee, Robert Lawton, founder of the Creative Circus, a design school in Atlanta, Georgia.