updated 11:35 am EST, Thu January 12, 2012
Just 25 locations at first
Target has confirmed plans to host Apple mini-stores in its retail chain, Reuters reports. Initially, at least, the effort will be limited to 25 Target outlets, a part of a new "the Shops at Target" initiative revealed in New York. Separately, some other companies getting special treatment will be Miami's The Webster and San Francisco's The Candy Store, who will be featured in Target outlets and web sales for six weeks beginning in early May.
The biggest chain to feature Apple as a store-within-a-store has so far been Best Buy. The concept groups Apple products into central displays, and in some instances features specially-trained clerks. A Friday AppleInsider report indicated that Apple's current goal with Target is to promote Apple in regions that couldn't otherwise support a separate Apple Store. It also hinted that more Targets might get Apple shops over time.