AAPL Stock: 118.03 ( -0.85 )

Printed from

Nielsen: More people visit Microsoft site, linger at Apple

updated 03:00 am EST, Wed January 11, 2012

Amazon the leading mass merchandiser site

Consumer electronics and technology companies are still among the most-visited retail websites, a new Nielsen survey covering September 2011 has revealed. The report, which also covers consumer usage of media generally, including TV, social websites, cell phones and other mobile devices, focuses on US consumers but includes some global statistics, showing strong growth particularly in data usage among smartphone and tablet users. was the most-visited computer or consumer electronics website with 94 million unique visitors over the month. Amazon came in second with 72 million unique visitors, with Apple at 68.7 million visitors. However, of the three, visitors stayed far longer at Apple -- an average an hour and two minutes -- than anywhere else. Microsoft visitors remained for 42 minutes, while a typical Amazon visit lasted only 29 minutes.

Among computer/tech websites, the top five were Microsoft, Apple, Adobe, Mozilla and CNet. For mass-merchandise retail sites, the top five was Amazon by a clear lead (more than double second-place Wal-Mart), followed by Target, and Women make up the majority of visitors to both tech and retail websites (75 percent of women compared to 70 percent of men). Younger people (18-34) were seen to be only slightly more likely (four percent) to visit consumer electronics sites than the general population.

Among other findings in the report was the astonishing growth of data usage among smartphone and tablet users, more than doubling from the same time period a year ago among most age groups, and more than tripling among the very young (13-17 years). Android users ranked the primary non-app use of their devices as being for texting (14 percent of time spent on the device), followed by browsing (10 percent), dialling (six percent), and maps/navigation (five percent). App use consumed 53 percent of the time on the device, with games leading the way, and social networking or music in second.

The survey also showed the contrast between two types of online video sites: YouTube was by far the leading video destination in terms of visitors, with 126.5 million unique visitors per month. But the site couldn't hold a candle to Netflix in terms of time spent watching, with YouTube averaging two hours and 52 minutes compared to Netflix's 10 hours per month. Interestingly, and YouTube (along with competitors -- a Chinese video site -- and all averaged nearly the same amount of average monthly viewing, between two and three hours.

The illustrated summary of the survey is available online.

by MacNN Staff



  1. SockRolid

    Joined: Dec 1969


    Looking for drivers

    I imagine people spend quite a lot of time at Looking for drivers, searching for the text of error messages, trying to find answers to their configuration questions and registry issues. While on the phone, holding for Microsoft tech support.

  1. testudo

    Joined: Dec 1969


    Re: looking for drivers

    Um, you can't find drivers on Microsoft's site. And how many people even would know they have a registry issue, let alone to then go to MS's site for a fix. And most people just google all the things you're talking about, they don't go to MS's site (or any other site) for answers. When my mac is acting up, I don't go "Hey, let's see what Apple has to say!". Then again, Apple is usually very quiet on any type of issue, you usually have to go third-party to get details.

    Honestly, I don't know why anyone would go to either site.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented