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Vizio to jump into PCs at CES, plans to undercut Apple [U]

updated 10:45 pm EST, Fri January 6, 2012

Vizio plans AIO desktop, thin notebooks

[Updated with pics] Vizio on Friday revealed that it would be getting into the PC market as of CES. A work in progress for two years, the strategy outlined to the Wall Street Journal would include all-in-one desktops and thin notebooks. Details are vague, but the all-in-one would hide the computer in its base, notebooks would range from 14 to 15.6 inches, and designs would try to avoid an industrial look.

A level of software integration would be available, and wouldn't be exclusive to Vizio in some cases. As an example, a notebook could get information about the show currently playing on a Vizio TV. Rival PCs and tablets would have some level of access.

Even as Vizio was known as the budget option in TVs, though, it wouldn't take that route in computers. The first designs would cost "substantially less" than what Apple offers, CTO Matt McRae said, but Vizio wouldn't engage in a race to the bottom on price like many existing Windows PC builders.

The electronics firm would be entering at a time when companies like Acer and Dell have been bruised by the PC business. The rise of tablets like the iPad, and a tough economy, have cut into their sales. Vizio is hoping to strike a balance, and notes that it has its own tablet.

McRae mentioned that Vizio had strong sales of the Android tablet, although in terms relative to non-iPad makers. Unit shipments were "way over six figures" and that the company had underestimated its first production run, selling out in four months.

Along with the PCs, Vizio is poised to show its long-promised Google TV sets and an overall remake of its lineup, though most might not ship for several months.












by MacNN Staff

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Comments

  1. msuper69

    Joined: Dec 1969

    +15

    comment title

    "...the all-in-one would hide the computer in its base, notebooks would range from 14 to 15.6 inches, and designs would try to avoid an industrial look."

    In other words, another copycat.

  1. Salty

    Joined: Dec 1969

    +14

    Not Known

    Vizio is not known for making quality TVs, why on earth would they set out to try and take Apple on? My guess is that they have no idea what really helps sell a Mac.

  1. facebook_Wndll

    Via Facebook

    Joined: Jan 2012

    +20

    Missed the key ingredient

    Obviously they are missing the key ingredient to take on Apple. The form factor of the earlier iMacs wont carry this or any other Mac cloner when the key to all of Apple's success is unification of hardware and software. And not just any OS either. iOS and OS X are way ahead of anything else commercially available today. Oh well

  1. juraiprince

    Joined: Dec 1969

    +14

    Uh...

    ...hasn't this been tried before? Gateway, Dell, etc? They just keep on beating that dead horse. Oh well...

  1. Jubeikiwagami

    Joined: Dec 1969

    +8

    One word

    FAIL!

  1. Paul Huang

    Joined: Dec 1969

    +10

    Suicidal

    Saves Vizio a trip to the mid-span of the Golden Gate Bridge.

  1. ASathin8R

    Joined: Dec 1969

    +7

    That notebook...

    ...look like a rebadged Dell Adamo...will probably sell just as well!

    Comment buried. Show
  1. facebook_Charlie

    Via Facebook

    Joined: Jan 2012

    -10

    Wrong Way

    I have always thought that Apple would buy Vizio and use their very nice TV designs in the Apple TV.

  1. BodegaBay

    Joined: Dec 1969

    +10

    First, get a REAL CES booth

    Oh Vizio be racing to the bottom on price, they all do after the first few months.

    What I want to know is who's the genius at Vizio that thought going from razor thin flat panel TV margins to razor thin PC hardware margins was a swell idea? And this was a progress in the making for TWO YEARS? Yeah, I'll be sure to visit your CES booth next week. There's a reason you guys are a small bit player vs the big boys; just look at their floor space in Central Hall next week. Last year their CES "booth" was in the hallway for Christ sakes! Now you think you can take on Apple? Pathetic.

  1. rudedog

    Joined: Dec 1969

    -2

    comment title

    funny everyone said the same things when they got into the TV market (which has worst margins then PCs) Will be interesting to see where they/this goes

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