toggle

AAPL Stock: 130.42 ( + 1.63 )

Printed from http://www.macnn.com

Apple planning store-within-a-store shops for Target

updated 09:40 am EST, Fri January 6, 2012

Initial rollout likely to be small

Apple is aiming at opening new store-within-a-store outlets in Target later this year, an AppleInsider source claims. The company's initial plans are said to be limited to 25 larger Target stores, ones which are nevertheless in areas unable to support a separate Apple Store. Target has some 1,752 shops in the US; by contrast, there are only 245 Apple Stores in the country.

If the Target claims prove accurate, Apple's efforts will likely resemble the Apple Shops currently found within over 600 Best Buy stores. These assemble Apple products into single, specially-decorated spaces, in some cases manned by "Apple Solution Consultants." For Apple the main advantage is marketing, since Apple products might otherwise get lost among a sea of competing devices.

Taking the same strategy with Target could also see the chain pick up new Apple products. Currently it mostly sells iOS devices and iPods, as well as related accessories. In theory, the new store-within-a-store locations could sell products such as Macs, software, and networking gear.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. climacs

    Joined: Dec 1969

    +4

    makes sense

    Apple doesn't need you, Costco.

    Target is a retailer that knows what they're doing, UNLIKE Worst Buy.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

OmniPlan (OS X, iOS)

We reviewed the Omni Group's most famous Mac software, a To Do app called OmniFocus, back in June 2014, and we were impressed. Some o ...

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

toggle

Most Commented