toggle

AAPL Stock: 562.29 ( -3.03 )

Infinity Blade franchise reaps $30 million in first year

updated 07:30 pm EST, Thu January 5, 2012

Popular game spawns knock-off in App Store


The success of Infinity Blade and Infinity Blade II, both games exclusively for iOS that leveraged the Unreal Engine to bring much greater realism to the platform have grossed more than $30 million in revenue in just the first year, according to a statement from Epic Games and its development studio ChAIR Entertainment. The company has recently been licensing other related merchandise, including a digital novella and a full-size coin-op version for arcades.

Infinity Blade II, which was released on December 1st, has seen net earnings of more than $5 million in just its first month, a figure that the original game took three months to achieve. The original game, featured prominently at the 2010 WWDC keynote, has grossed more than $23 million so far.

A "knock-off" title, called Infinity Blades ($1) has recently appeared in the App Store, but is a puzzle game using stills from the real Infinity Blade and has nothing to do with the original game. Epic will likely petition Apple to have the copycat app removed in due course.

The first Infinity Blade is still available for iOS devices running v3.2 or later, and sells for $6. The sequel, Infinity Blade II, uses Unreal Engine 3 and requires iOS 4.0 or higher, and sells for $7. The company has launched Infinity Blade: Awakening by Brandon Sanderson as a digital novella in the iBookStore, a soundtrack album on iTunes, and an arcade version of the original game, retitled Infinity Blade FX (video below).






by MacNN Staff

toggle

Comments

  1. Grendelmon

    Fresh-Faced Recruit

    Joined: Dec 2007

    +3

    And I wonder

    How much of that $30mil should go back to the poor suckers who bought the sequel on older hardware?

  1. testudo

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    and...

    I wonder why Apple deems themselves worthy of taking 9 million off the top of those sales, just for the 'niceness' of offering an appstore to sell it.

Login Here

Not a member of the MacNN forums? Register now for free.

 
close
Photo
toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

iHome iW2 AirPlay speaker

iHome generally isn't known as a luxury brand when it comes to audio, but it is prolific -- the company's docks and speakers are every ...

Logitech Ultrathin Keyboard Cover

One of the iPad's main weaknesses has always been productivity. It's not a question of apps; while it has taken a little time for a na ...

Logitech UE Air Speaker

If maybe a little more slowly than Apple would like, AirPlay is becoming a staple of the wireless speaker market for iOS devices. The ...

toggle

Most Commented