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Apple nabs Adobe executive to replace missing iAd head

updated 03:45 pm EST, Wed January 4, 2012

iAd without leader since August

Apple has managed to poach an Adobe executive, Todd Teresi, to put in charge of its iAd division, Bloomberg reports. Until this week, Teresi was a VP and general manager of media solutions at Adobe. Before that he served as the chief revenue officer for Quantcast, and earlier still, he was a senior VP with Yahoo.

iAd has technically been leaderless since August, when Andy Miller left to join venture capital firm Highland Capital. The iAd platform has, to a degree, been struggling throughout the past year. Apple has reportedly been slashing prices during that time period, even though it initially promoted iAd as a high-end marketing option requiring million-dollar buy-ins.

Aside from cost, several other obstacles may be deterring iAd adoption. It is for instance exclusive to iOS, unlike options such as Google's AdMob, which is cross-platform. Apple also initially insisted on controlling much of the development of ads itself, resulting in frustration on the part of marketers.

by MacNN Staff



  1. bleee

    Joined: Dec 1969


    iAd offers a better user experience

    I find that iAd offers a better user experience and the Ads have a higher production value... for example build in games.

  1. testudo

    Joined: Dec 1969


    Re: iAd offers....

    Well it should offer a higher production value, since Apple charges them an arm and a leg for them and having a say on the content and layout.

    And iAd is from Apple, so it could show the same ads you see from AdMob and people would claim it was somehow "Better".

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