iAd without leader since August

Apple has managed to poach an Adobe executive, Todd Teresi, to put in charge of its iAd division, Bloomberg reports. Until this week, Teresi was a VP and general manager of media solutions at Adobe. Before that he served as the chief revenue officer for Quantcast, and earlier still, he was a senior VP with Yahoo.

iAd has technically been leaderless since August, when Andy Miller left to join venture capital firm Highland Capital. The iAd platform has, to a degree, been struggling throughout the past year. Apple has reportedly been slashing prices during that time period, even though it initially promoted iAd as a high-end marketing option requiring million-dollar buy-ins.

Aside from cost, several other obstacles may be deterring iAd adoption. It is for instance exclusive to iOS, unlike options such as Google's AdMob, which is cross-platform. Apple also initially insisted on controlling much of the development of ads itself, resulting in frustration on the part of marketers.

by MacNN Staff