updated 03:45 pm EST, Wed January 4, 2012
iAd without leader since August
Apple has managed to poach an Adobe executive, Todd Teresi, to put in charge of its iAd division, Bloomberg reports. Until this week, Teresi was a VP and general manager of media solutions at Adobe. Before that he served as the chief revenue officer for Quantcast, and earlier still, he was a senior VP with Yahoo.
iAd has technically been leaderless since August, when Andy Miller left to join venture capital firm Highland Capital. The iAd platform has, to a degree, been struggling throughout the past year. Apple has reportedly been slashing prices during that time period, even though it initially promoted iAd as a high-end marketing option requiring million-dollar buy-ins.
Aside from cost, several other obstacles may be deterring iAd adoption. It is for instance exclusive to iOS, unlike options such as Google's AdMob, which is cross-platform. Apple also initially insisted on controlling much of the development of ads itself, resulting in frustration on the part of marketers.