toggle

AAPL Stock: 122.29 ( -0.71 )

Printed from http://www.macnn.com

Nokia Ace may get 'halo' status on AT&T, $100m marketing

updated 11:40 pm EST, Tue January 3, 2012

Nokia Ace may be treated as flagship on ATT

The Nokia Ace will get top-tier treatment when it arrives on AT&T in March, according to rumors on Tuesday. AT&T would give the phone hero-level treatment, BetaNews heard, both advertising and pushing it at every level. The carrier is considered the main partner for Windows Phone, but until now purportedly wasn't giving Microsoft's OS full attention.

To support the effort, the marketing run would cost $100 million. It's not clear which of AT&T, Microsoft, and Nokia would be spending the money. Microsoft is known to have paid billions to Nokia for the deal that might involve marketing subsidies.

Should the Ace be successful in the spring and summer, Microsoft might push another hero phone towards the holiday, the rumor source claimed.

If validated when Nokia reveals the Ace next week, the push would represent the best chance Windows Phone has had to get market share in the US. Microsoft's OS has just 1.5 percent share worldwide and doesn't fare significantly better in its home territory. Apart from brief initial promotion, AT&T hasn't heavily marketed Windows Phone and often prefers to pitch the iPhone or Android. HTC, LG, and Samsung also prefer to market Android.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

HP 14-x030nr 14-inch Chromebook

If you're like us, chances are you've come to realize that you need the ability to access the Internet on the go. Also, you've prob ...

15-inch MacBook Pro with Force Touch

Apple's 15-inch Retina MacBook Pro continues to be a popular notebook with professional users and prosumers looking for the ultimate ...

Typo keyboard for iPad

Following numerous legal shenanigans between Typo -- a company founded in part by Ryan Seacrest -- and the clear object of his physica ...

toggle

Most Commented