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Intel pitches ultrabooks as the answer to ARM-based tablets

updated 06:00 am EST, Mon January 2, 2012

Intel: tablets too limiting, ultrabooks the way

Intel has pitched ultrabooks as the answer to ARM-based tablet shortcomings. In a document titled "Ultra Excited for Ultrabook" referenced at the home page of its newly launched Ultrabook Community, Intel outlines why it believes that ultrabooks offer users a better alternative to tablets. In its materials, Intel argues that notebooks based on its ultrabook specification "marry thin and light" (the best of tablets) with the "best in performance, responsiveness, security and battery life."

Intel's criticism of tablets has the ring of a company still sore from the beating that it has taken from mobile devices based on ARM-designed processor architecture:

"Tablets have introduced some great features that support some of these use cases with longer battery life and touch capabilities in order to provide a more enriched experience," Intel said. "However the screens are still small, local storage is generally miniscule and restrictive, and tablets lack performance compared to that of a traditional PC."

The launch of the new Ultrabook Community, comes on the back of Intel's Ultrabook Fund, both of which are designed to foster further OEM and developer interest in the platform. The new community pages highlight additional aspects of Intel's strategy with the burgeoning segment. Among the resources Intel has provided community members with include notes on "Developing Green Software," along with "Intel Power Checker" and "Intel Energy Checker" utilities.

Further, Intel CEO Paul Otellini has also said that Intel plans on entering the tablet market with ultrabooks featuring touch-based interfaces running Windows 8. Like Microsoft, the two companies are banking on a view that tablet users want a more complete computer experience than ARM-based tablets are currently able to offer.

However, unlike Intel, Microsoft also has a follow-up plan, which includes developing a version of Windows 8 that is compiled specifically to boot on ARM chips. Lightweight versions of desktop operating systems, chiefly Apple's iOS platform, have offered users many PC-like functions in a tablet, but without the weight and bulk of a traditional notebook or Microsoft's previous tablet efforts. Intel hopes that ultrabooks will ultimately prove to be a better answer, despite being off to a slow sales start.

by MacNN Staff



  1. BlueGonzo

    Joined: Dec 1969


    They have to say that

    If you have nothing that can compete with the modern and energy efficient ARM architecture than it's understandable. Currently even the most efficient Atom CPU is usable in a modern tablet computer with long battery life.

  1. Salty

    Joined: Dec 1969


    The Problem

    The problem is that most people who have the sort of taste that an ultra book appeals to, happen to prefer a refined OS like Mac OS X. So Ultrabooks might be off to a slow start, but the Air is doing quite well.

  1. ElectroTech

    Joined: Dec 1969


    Lack of performance?

    "However the screens are still small, local storage is generally miniscule and restrictive, and tablets lack performance compared to that of a traditional PC."

    Wasn't the exact same thing the problem for Netbooks? The iPad has everything most people want for what they do the most. It was not intended to be a desktop or laptop replacement. Just because the industry can't complete with the iPad on price doesn't mean they are 'bad' devices. Perhaps the non-Apple computer industry is 'bad'.

  1. BigMac2

    Joined: Dec 1969


    Windows flaws

    I can't find what define a Ultrabook over a Netbook beside external design. Like ElectroTech said before, Ultrabooks face the same issues of Netbook, and Windows is the major issue here.

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