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WSJ: 8 of 10 top corporate stories in 2011 were about Apple

updated 01:00 am EST, Thu December 29, 2011

Jobs' obituary was most-read business story

For Apple, 2011 was a momentous year in many ways. It was a record-breaking year in terms of success that saw the company surpass both Google and Microsoft to become the world's most valuable tech company. It was also the year that saw the loss of the company's co-founder and iconic CEO, Steve Jobs. The Wall Street Journal reports that eight of its top 10 most-viewed corporate stories were about either Apple, Jobs or both.

Among the stories in the eight Apple-related articles were two articles directly related to the iPhone, which saw a record year of sales but also saw its dominance of the smartphone market cracked by the totality of Android competition. Both the stories that Verizon would carry the iPhone (which was confirmed in January) and months later that Sprint would get the iPhone as well made the list.

News of Steve Jobs' third medical leave announced in January, his surprise appearance at the debut of the iPad 2 in March, his jabs at rivals such as Bill Gates when his biography came out and of course his obituary on the occasion of his death in early October -- just one day after the introduction of the iPhone 4S -- were also some of the most-viewed stories, with the news of Jobs' death becoming the top story of the year.

An article summarizing the "location data" mini-scandal that affected both Apple and Google was another top story, as was coverage of CEO Tim Cook's introduction of the iPhone 4S. While the new model was initially greeted with a mix of curiosity and disappointment (the latter over its surface similarity to the iPhone 4), the company still sold over four million of the devices in the first three days of sales.

Flurry Analytics, as part of a report on the overall popularity of Android and iOS units for Christmas, suggests that nearly five million iOS devices were activated on Christmas Day alone, making Apple's estimates of a record-breaking quarter seem accurate and, if confirmed, surpassing the number of Android activations on the same day by a significant margin.

Rounding out the top 10 most-viewed corporate stories were articles dealing with the liquidation of the Borders bookstore chain, and the public feud between former Microsoft executives Paul Allen and Bill Gates. The "corporate" category excludes political coverage, finance and investing articles or general news. [via The Wall Street Journal]

by MacNN Staff



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