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Over 300m now use Facebook in mobile, most on iOS or Android

updated 02:10 pm EST, Thu December 29, 2011

Analyst breaks down Facebook mobile surge

A new study of Facebook use by Enders Analysis' Benedict Evans has shown that 300 million Facebook users out of the total 800 million, or about 38 percent, are using the social network through mobile apps at least once a month. The figure is dominated by Android and iOS, which combined are about two thirds of the entire share at 204.8 million. Although 70 percent of BlackBerry owners use the Facebook app, it has half as many monthly users as Android, at 48.3 million.

Only about 50 million use Facebook's web interface on mobile. Microsoft's integration of some Facebook elements into Windows Phone wasn't leading to a disproportionate use of Microsoft's platform, which notched just 1.1 percent of monthly users.

The bias showed the importance of mobile for Facebook's bottom line as well as actual relevance of mobile platforms. Android and iOS were the only two platforms that had "traction," Evans said, where the others were either flat or on the decline.

Having such a large mobile base would also support Facebook's intention of making mobile the primary platform in 2012. It already has Android and iOS on a commmon app foundation where HTML5 is expected to play a central role. Ads will play a central part and could see much of the app library and content targeted at smartphones from 2012 on. [via The Next Web]




by MacNN Staff

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Comments

  1. Jubeikiwagami

    Joined: Dec 1969

    -1

    Apple iOS

    Wins this by a landslide.

  1. facebook_Joe

    Via Facebook

    Joined: Dec 2011

    0

    Facebook on iOS complaint

    When the iPhone 4S came out, I dumped my BlackBerry Curve and switched to iPhone, which until Verizon became a carrier of the iPhone, was an option in my area of Kansas. Two things annoy me with Facebook on iPhone (both mobile through Safari and through the Facebook app) is that I can not share friends' wall postings with friends on my wall and 2nd, I can't copy and paste from Facebook either. At least my old, crappy Blackberry could share stuff from wall to wall. I wonder how much of this is limitations in iOS and how much of it is Facebook dropping the ball on their iOS support. Honestly, when iOS 5 came out, I was hoping that Facebook would have received more integration with iOS, like the integration between iOS and Twitter.

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