AAPL Stock: 111.31 ( + 0.53 )

Printed from

Life magazine celebrates 75 years with new iPad app

updated 06:00 pm EST, Wed December 28, 2011

Two 'digital coffee-table books' in one

To celebrate 75 years since original publisher Henry Luce launched Life Magazine, the company has come up with a new app exclusively for iPad that celebrates the best images of the photography-centered magazine in a clever manner. When held vertically, the Life 75 app ($13) acts like a gallery of the original print magazine's covers -- in landscape mode, however, it becomes an interactive exhibition of the best and most iconic photos from the 1930s onwards.

Life Magazine actually began in 1883 under a different publisher as a general interest magazine before being bought and re-launched by Luce in 1936 as a entirely separate publication to showcase news photography and photojournalism. The print version of Luce's Life ran as a weekly until 1978, and as a monthly until 2000. Since then, it has mostly existed as an Internet site with occasional print "special issues" and enjoyed a run as a Sunday newspaper supplement from 2004-2007. The site continues to commission and publish photojournalistic stories and original images.

Because the magazine was such an immediate success, Life photographers had unprecedented access and managed to capture many iconic moments of the 20th century, including the classic picture of a sailor kissing a nurse in Times Square to celebrate the end of World War II. Pictures that brought readers exotic new sights, portraits of the most powerful leaders, candid moments and the horrors of war were a regular feature. The magazine has influenced many subsequent publications, particularly now that the iPad platform provides a natural place for the kind of image-centric storytelling Life excelled at.

In addition the cover gallery and "greatest hits" of photos, the app includes video clips of Life photographers recounting how they got the shot, audio clips of past and present editors with background details on the story behind the images, a gallery of rarely seen photos, multiple ways to access content (including a "decade bar" that sorts the photos by when they were taken), and a memory game that asks users to choose which photos actually "made the cut" and which didn't. Sections are also sorted by exotic locations, outstanding architecture, celebrity pictures, war photos, portraits of non-celebrity famous and infamous figures, and Life's all-time classic shots, the photos that have become part of the national consciousness.

Due to the amount of image content, the app is exceptionally large (506MB) and will take longer than normal to download as result.

by MacNN Staff





  1. Mr. Fartleberry

    Joined: Dec 1969


    Oh Goody

    What do you pay for photos these days?

  1. chas_m



    Oh c'mon

    Let's be fair here -- these aren't just photos -- they are some of the most iconic photos of the 20th century, along with a bunch of historical photos that are rarely seen (such as the Kennedy ones above). From your ignorant post, you sound like you could stand to learn more about the century (I presume) you were born in.

  1. Mr. Fartleberry

    Joined: Dec 1969


    Wow - such ignorance

    I ask what Life pays these days and you go batshit crazy. Do you understand the market today? Obviously not. I remember when Kennedy was buried . Do you? The internet breeds asshats like you. Can you not differentiate the photo market today from when photographers actually could make a living selling photos to Life. Obviously not. A$$crud like you need to turn off MTV and see what the world is like rather than spewing insults from your phone on comments you see on the internet.

  1. vikbhat86

    Joined: Dec 1969


    Write your subject line here...lksandf

    Write your post here...;lksa

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented