toggle

AAPL Stock: 113.29 ( + 0.37 )

Printed from http://www.macnn.com

iTunes, mobile apps were 20% of online sales on Christmas

updated 11:40 am EST, Wed December 28, 2011

comScore says digital media, apps drove Christmas

Apps and digital media were a fifth of all the spending online during Christmas Day, comScore said on Wednesday. Those paying either individually or through subscriptions for apps, e-books, music, and video shot up from the 2.8 percent average between the start of November and December 26 to exactly 20 percent on December 25. The spike could be directly attributed to a rush of mobile devices, mostly on Apple's iOS, as well as gift cards.

About 3.7 million Android devices activated this weekend, although Google has declined to give a one-day figure.

The surge would likely keep levels above normal for the next week, comScore said, as people arrive home and otherwise find time to start adding content.

Data from the whole two months was positive for comScore, which saw the overall revenue from online holiday shopping up 15 percent to just under $35.3 billion. Some of the largest growth came from Black Friday, the day after Thanksgiving and usually the day for the steepest discounts from Apple and others. Cyber Monday, the online-only aftermath, also grew 22 points. Black Friday was disproportionately low at $816 million in a season marked by multiple billion-dollar shopping days, but this may have reflected many people turning to physical stores first.






by MacNN Staff

toggle

Comments

  1. testudo

    Joined: Dec 1969

    -1

    What?

    People with new devices or who got gift cards decided to actually use them? You're kidding me!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...

Wren V5US Wireless Sound System

If you're a music fanatic, chances are you are, by extension, a bit fanatical about what you listen to your music on. If you're like ...

toggle

Most Commented