updated 09:25 am EST, Mon December 26, 2011
Apple 12 Days starts off with Coldplay EP
Apple has started its promised 12 Days of Christmas promos in Canada and the UK (general iTunes link). The giveaways start off with a free three-track live Coldplay EP from the iTunes Festival in London (iTunes). It includes both the raw songs as well as videos and an iTunes LP interface.
Only UK users so far get access to a matching 12 Days app (App Store) to help them track the releases so far, though both will show in the iTunes Store.
More giveaways will carry on through January 6. Each free item will only be available for 24 hours, which are based on Eastern time for Canadian shoppers. Apple is expected to go beyond music to include apps and possibly books or movies.