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Google's AdMob: tablet ad hits jumped 700% year to year

updated 03:30 pm EST, Wed December 21, 2011

AdMob data shows yearly growth in tablets

Google's AdMob unit late Tuesday said it had seen a 700 percent spike in tablet traffic over the past year. Monthly its on its large-scale ad network from iPads, Android tablets, and others that take AdMob marketing jumped from one billion in December 2010 to eight billion by the end of November 2011, TechCrunch was told. The firm didn't break down hits by OS, but tablets continue to be led by iPads.

Overall growth in tablets was 440 percent.

The increase was significant but still showed tablets as relatively small. AdMob sees about three billion ads requests each day, most of which are across smartphones. Some of the gap may be disproportionate due to AdMob's relative newness to tablet ads. Although it has had them for some time, tablet ads were relatively late and only just expanded earlier in December.

AdMob is still considered more representative of tablet share than most as the largest mobile ad provider.

by MacNN Staff



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