updated 11:15 am EST, Tue December 20, 2011
Allows cheaper episode purchases
Apple has quietly rolled out a new feature on the iTunes Store, Complete My Season Pass. The concept is similar to the Complete My Album option for music. If a person already has some episodes of a TV show on iTunes, they can now buy the rest of a season at a discounted Season Pass rate, instead of paying for a full Season Pass or buying remaining episodes individually.
Apple has been gradually improving its TV offerings in the past year. While an effort at 99 cent show rentals was short-lived, Apple TV owners can now stream purchased episodes without having to have them hosted on another device nearby. The company is reported to be working on a full-scale TV set, for which it may still need to improve iTunes' video offerings.