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Cablevision drops lawsuit against Verizon over false ads

updated 04:35 pm EST, Mon December 19, 2011

Cablevision, Verizon settle ad lawsuit

Cablevision on Monday said it would drop a lawsuit it filed earlier this month against Verizon over allegedly releasing misleading ads about the speed of Cablevision's Internet services. A Monday report maintains the two companies have reached an agreement in the matter outside of the courts, though the details weren't made public. Verizon ran ads that stated Cablevision delivers only 59 percent of its advertised Internet speeds during peak hours, which were based on an FCC study.

The claims were based on an August study that was deemed outdated since it has since been updated. Verizon filed papers on December 12 that said it would modify some of its ads to reflect Cablevision's complaints. These included no longer referring to the FCC report as "new" or "recent" in the ads or state it reflects Cablevision's "current" speed performance.

Verizon likely took issue with Cablevision's "fastest" claims out there as it believes its own FiOS network is the fastest one available. ISPs quite often make reference to each other's speed claims but do not regularly take each other to court over them.




by MacNN Staff

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