AAPL Stock: 112.12 ( + 2.62 )

Printed from

HP says logo revamp was from 2008, no plans to change

updated 03:40 pm EST, Fri December 16, 2011

HP will not be adopting the new logo from 2008

The Wednesday report about HP considering a change of its logo and philosophy won't result in any changes, Brand New learned from an HP spokesperson. Marketing agency Moving Brands was asked by HP in 2008 to propose new ideas for a number of brand identity elements, including fonts, graphics, and logos. The company used of the these designs, but told the source it has no plans to adopt the new logo Moving Brands made.

The proposed rebrand would have gone much deeper than the logo, however, as the company takes a new focus as to the design of its products, such as the Envy notebooks. The presentation by Moving Brands was slightly outdated even if considerably newer, however, as it contained references to webOS hardware.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Polk Hinge Wireless headphones

Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


Most Commented