Samsung Galaxy S II ad targets iPhone music, ignores iCloud
updated 02:40 am EST, Sat December 10, 2011
by MacNN Staff
Samsung ad appears to get Apple cloud facts wrong
The latest in a series of Samsung Galaxy S II ads jabbing Apple also appears to have also gotten key facts wrong. A handful of iPhone fans lined up are asked by a T-Mobile Galaxy S II owner why they're still in line and say that 36 hours is a small price to pay to "keep all my music." He promptly shoots back that he has all his playlists, his music streams from the cloud, and has "tons of places" to buy his movies.
They're also asked what they're giving up to get the iPhone, which among other things includes vacation days and "the feeling in my legs." As before, Samsung makes the odd decision to leave all the Apple fans standing in line at the end.
While the main ad and other mini-ads derived from it have largely touched on more objective claims like larger screens and 4G, the new ad is odd in that it appears to skip facts that would deflate its claims. Anyone with an iTunes Match account can also get all their music in the cloud, and iPhone users have the same access to alternatives like Rdio, Slacker, and Spotify for on-demand music streaming. Likewise, they aren't locked into iTunes for movies and can use Netflix or alternatives.
Traditionally, Android has also done poorly trying to manage local data syncing, making it easier to use streaming or cloud sync. iPhone users now have the option of both local and cloud storage.
Samsung's ads have so far been seen as less about trying to convert iPhone users and more about either persuading first-time buyers or existing Android owners. Whether or not the strategy is effective is unclear. Estimates for Apple's fall iPhone sales have it moving as many as 35 million and possibly retaking the smartphone lead from Samsung by a significant margin.