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Samsung Galaxy S II ad targets iPhone music, ignores iCloud

updated 02:40 am EST, Sat December 10, 2011

Samsung ad appears to get Apple cloud facts wrong

The latest in a series of Samsung Galaxy S II ads jabbing Apple also appears to have also gotten key facts wrong. A handful of iPhone fans lined up are asked by a T-Mobile Galaxy S II owner why they're still in line and say that 36 hours is a small price to pay to "keep all my music." He promptly shoots back that he has all his playlists, his music streams from the cloud, and has "tons of places" to buy his movies.

They're also asked what they're giving up to get the iPhone, which among other things includes vacation days and "the feeling in my legs." As before, Samsung makes the odd decision to leave all the Apple fans standing in line at the end.

While the main ad and other mini-ads derived from it have largely touched on more objective claims like larger screens and 4G, the new ad is odd in that it appears to skip facts that would deflate its claims. Anyone with an iTunes Match account can also get all their music in the cloud, and iPhone users have the same access to alternatives like Rdio, Slacker, and Spotify for on-demand music streaming. Likewise, they aren't locked into iTunes for movies and can use Netflix or alternatives.

Traditionally, Android has also done poorly trying to manage local data syncing, making it easier to use streaming or cloud sync. iPhone users now have the option of both local and cloud storage.

Samsung's ads have so far been seen as less about trying to convert iPhone users and more about either persuading first-time buyers or existing Android owners. Whether or not the strategy is effective is unclear. Estimates for Apple's fall iPhone sales have it moving as many as 35 million and possibly retaking the smartphone lead from Samsung by a significant margin.

by MacNN Staff



  1. njfuzzy

    Joined: Dec 1969


    Bad marketing

    From my observations, any time a company begins to focus its marketing only on comparing itself to the presumptive leader in their field, they have lost. Every dollar Samsung spends advertising like this does just as much work for Apple, reinforcing the idea that the iPhone is the most popular option.

  1. Feathers

    Joined: Dec 1969



    In other parts of the World, advertising that slags off competitors is prohibited. Companies are only allowed to promote the virtues of their own products without attempting to diminish the virtue of their competitors. When a company can only slag off the competition, you know that they have little good remaining to say about their own products. It's sad to see Samsung (a company I once admired) becoming scummier and scummier by the day. Pity.

  1. tightzeit

    Joined: Dec 1969



    As much as I dislike Samesong, the message is 'don't wait in line, we have it now'.

    It's a play on the whole fad thing that every competitor is trying to intercede but as usual, it just comes across as lame.

    Comment buried. Show
  1. purpleshorts

    Joined: Dec 1969


    Not too far wrong

    Ad implies that Apple users wait in long lines because Apple has them locked in to their closed ecosystem. It also implies that Apple fans consider themselves part of history - history in the making - and are passionately (sometimes foolishly) devoted to Apple. As an Apple fan myself, I must admit, there's some truth in that. Touche!

  1. azentropy

    Joined: Dec 1969


    comment title

    Sounds like they are going towards the "Invention of Lying" ad route.
    Pepsi: For When They Don't Have Coke.
    Samsung: For When You Don't Want To Wait For An iPhone.

  1. JBytes

    Joined: Dec 1969


    The Greater Wrong of the Right

    When people are jealous of you, they try to convince you [and themselves, perhaps] that there's something wrong with your way of life. All these companies would love to have people queue up for their me-too products. And, the few folks who do buy them seem to suffer from some sort of inferiority complex, which manifests itself through their disdain and resentment towards Apple and its user base.

  1. zer0

    Joined: Dec 1969


    advertising 101 ...

    if you are insulting your potential customers... you are doing it wrong

  1. pottymouth

    Joined: Dec 1969


    comment title

    Isn't the iPhone screen higher resolution? So the Samsung is just bulkier? Woohoo.

    Every time I see these commercials I wonder if anybody but the blind Apple haters really care.

  1. SockRolid

    Joined: Dec 1969


    A clear Zune-killer

    Re: ..."persuading first-time buyers or existing Android owners"...

    Those are the two classes of newbies who don't (or didn't) know any better.

    But really, the Galaxy S II looks to be a serious Zune killer.

    What? Zune is dead? Oh well. Never mind.

  1. iphonerulez

    Joined: Dec 1969


    Samsung would have been

    wiser to talk up the features on the Galaxy S II and show consumers using them to accomplish play or work. Trying to claim that the Galaxy S II is better than the iPhone is a waste of time. I'm sure the Galaxy S II is a capable smartphone in its own right so let potential buyers focus on that. I think it's the best-selling Android smartphone around.

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