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Grand Central Apple Store opening plays host to hundreds

updated 11:30 am EST, Fri December 9, 2011

Terminal jammed with visitors

The public launch of the Grand Central Apple Store in New York City has drawn hundreds of people, accounts and photos show. The outlet opened at 10AM local time, by which point many people had been waiting line. Those towards the front of the line reportedly waited overnight with sleeping bags; Apple workers distributed Smartwater bottles.

The crowd is said to have grown exponentially after 10AM, reaching into the hundreds. This was almost matched though by the sheer number of Apple employees, who may have also numbered in the hundreds, and were easily visible in their red t-shirts. The store is known to have 315 staff members in total.

Whether or not Apple will be able to maintain high traffic remains to be seen, but the company has the distinct advantage of a extremely visible location in one of the world's busiest transportation hubs. Some 700,000 people pass through Grand Central Terminal daily. The situation has in fact drawn scrutiny from the New York state government, since Apple is now known to have scored extremely low rent from the Metropolitan Transportation Authority, which runs the terminal.

by MacNN Staff




  1. koolkid1976

    Joined: Dec 1969



    I would bet anything that Microsoft is now drafting plans to open a store next door.

  1. testudo

    Joined: Dec 1969



    How many of these openings does it take for a fanboy to go "Hey, um, wow, this is really different! It's got tables and computers and ipads and iPhones and, um, well, it looks just like the store I visited last week! OK, off to work."

  1. solafide

    Joined: Dec 1969


    negotiating the crowds

    I hope no one was running late for a train...

    I assume Apple opened at 10 am to avoid the rush out of deference to all the commuters.

  1. mattand

    Joined: Dec 1969


    They're going to need more that Smartwater...

    ...if you're going to willingly spend the night outdoors in a sleeping bag in NYC.

  1. abnyc

    Joined: Dec 1969


    in other news

    microsoft will open it's own grand central terminal and in it they will open their own store and they will hire commuters too !!

  1. rbodgers

    Joined: Dec 1969



    The only places that have more police officers per square foot than Grand Central are Time Square and Wall St. You're probably safer sleeping in front of Grand Central than in your own home.

  1. rbodgers

    Joined: Dec 1969


    Remains to be seen?

    "Whether or not Apple will be able to maintain high traffic remains to be seen"

    - 60,000,000 people a year visit Vanderbilt Hall (in GCT) shopping for things they don't even really want
    - 93% of visitors have a college degree
    - the mean income of visitors is $95,800
    (Source: GCT leasing brochure, Williams Jackson Ewing website)

    Saying "it remains to be seen" is a bit like saying "it remains to be seen if anyone will show up at Time Square on New Years Eve."

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