updated 12:20 am EST, Thu December 8, 2011
Streamed from iCloud, replaces rentals
A silent upgrade has allowed Apple TV units in Canada to allow TV show purchases, using iCloud streaming to store the purchased episode and stream them to other Apple devices. While it was possible to purchase TV shows via iTunes in Canada before, the update makes it possible for Apple TVs to purchase directly, 9to5 Mac reports. TV episodes cost up to $2.50 in standard definition and up to $3.50 in HD.
Previously, iTunes would allow "rental" of episodes, meaning the files deleted themselves after a set period of time. TV show purchases are kept indefinitely on iCloud and streamed on demand to Apple TV or downloaded onto other devices. A variety of programs from Canada, the US and Britain are available.
The Apple TV and other services such as Netflix have found unusual popularity in Canada, in part due to their ability to bypass cable systems but also as a method to bring in more US-based TV content and movies. [via 9to5 Mac, images via iH8Sn0w]