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Analysts predict Lenovo to overtake Apple in all-in-one PCs

updated 07:50 am EST, Thu December 8, 2011

Digitimes thinks iMac too conservative

A new prediction from Digitimes Research has made the claim that Apple will cede the top spot in all-in-one desktops to Lenovo in 2012. The iMac would drop from an estimated 30 percent of the field in 2011 to 24.1 percent in 2012, just being overtaken as Lenovo hit 25 percent. The Taiwan firm editorialized and claimed that Apple only had "limited room" for hardware variety while Lenovo had more choices and prices, particularly for its home country of China.

The same prediction estimated that HP would climb to 18 percent of the space for similar reasons to Lenovo, although its indecisiveness and overall "lack of stability" made it difficult for the company to get more. Other PC builders faced a tougher time, however: combined, smaller contributors weren't expected to get more than a third of the entire space.

Apple's reduced dependency may have been partly intentional, since it was focusing more on the iPad and on notebooks, researchers said. The study omitted questions of what Apple would do to the iMac in 2012; the all-in-one last saw a major hardware revision in 2009, leaving the potential for a significant shakeup.

The entire all-in-one space would potentially get more important share overall and could be 10.5 percent of the PC world. Most of this would come out of a declining overall PC market, however, as the iPad and other tablets cut into sales.

by MacNN Staff



    Comment buried. Show
  1. simon42

    Joined: Dec 1969


    Once again

    Apple moving towards its natural place in the market. You can only get so far by selling overpriced products to a limited number of richer individuals who spend without thinking about it. At least their profits and margins are still ludicrously high; Think Different I guess...

  1. efithian

    Joined: Dec 1969



    I suppose that some people, seeing the value in the Macbook Air, might choose that over an iMac. It looks like the second rate companies may be trying to get into the all-in-one business, once again, a dollar short and a day late.

  1. djbeta

    Joined: Dec 1969



    I love that the image for this article is one of those ridiculous Gateways (I think) that have the monitor support only from the right side. Sure, looks kinda cool when it's brand new, but surprise surprise when it starts to tilt down to the left. Ever hear of a torque arm? It's screaming, lean on me on the left side at the top...and that's what people do at Best Buy.

  1. airmanchairman

    Joined: Dec 1969


    Wayne Gretzky grinned...

    ... and said: "Here they come again, skating furiously towards the puck... just the way I like it"

  1. mytdave

    Joined: Dec 1969



    I supposed that could happen if you look at the world market, particularly with China - it might not be too much of a surprise. In other places (like the US) I see Apple all-in-ones frequently, but I've yet to see one Lenovo model.

    Comment buried. Show
  1. chippie

    Joined: Dec 1969


    Apple Is 4 Or 5 Mistakes Or Mis-

    calculations from imminent gross decline. Any market worth being in will eventually create decent competition. Apple's lead time on products is being bridged more quickly. Samsung, Lenovo and Asus are producing very good hardware. Acer also reacts quickly to change. Google will reluctantly become the premier hardware producer for Android Phones, Tablets and laptop/desktops because the OEM's are too slow to upgrade to the latest Android releases. There will be more themed technology shops. And Foremost, I have never liked having what everyone else has. The cool factor for apple products has already disappeared. Mass market will always be reduced to price. Too many professionals are starting to feel squeezed by the lack of choices imposed on apple products. Bang & Olufsen laptop, all-in-ones, tablets and mobiles, that would be exclusivity, quality and pricing beyond the masses. I see a lot of appeal there as would many of the truly rich. Apple is now for wanna-bees and fakers! Without a true visionary at the helm, apple becomes just another tech company.

  1. parksgm

    Joined: Dec 1969



    What a rambling bunch of unsubstantiated drivel!

    Apple is "cool" because good design is "cool", and good design will remain "cool" and attractive to trend-setters as it always has. As an example, Ralph Lauren was founded in the late 1960s and it's still doing pretty well in the image department despite selling extremely well to a wide audience over many fact, selling well enough to give Ralph Lauren a net worth of 11.9 billion dollars.

  1. bobolicious

    Joined: Dec 1969


    My 27" iMac is the best... I've ever owned by a long shot & this includes a Toshiba PC which was reliable but loud, ugly, seemed built of cheap plastic & performed poorly...

    I can run any windows faster on my iMac for any I need, for LESS money - so why would I buy a pc again?

  1. aardman

    Joined: Dec 1969


    comment title

    Why is that so surprising? Apple pioneers or popularizes a particular design or form factor, then the bottom feeders move in and they grab the high-volume low-profit end of the market while Apple maintains its strangle hold on the highly profitable top end.

    What, they've never seen this happen before?

    Comment buried. Show
  1. chippie

    Joined: Dec 1969



    I wouldn't walk down the street with someone wearing ralph lauren!!!

    Wannabee and faker and unimaginative and slave to the past!!!!

    Google owns Motorola and Android OEM's are not upgrading quickly enough, Google will have to lead the way.
    Samsung is selling a h*** of a lot of phones and will still outsell Amazon's kindle in tablets for the year 2011. Currently Samsung is the top Andriod tablet maker. Asus's Transformer Prime and Slider are attention grabbers, and they sell. Lenovo is just moving up the ranks of OEM's on each computer category like a big forrest fire. Microsoft and Sony are tweaking their theme stores and Google even has theme kiosk within stores in London. I see so many idiots with iphones and macbooks that live with their parents that my natural reaction is to cringe!!! Cool this is not!!!! Many professionals still need to use programs that osx doesn't support, and are getting a bit fed up with having to need two machines!!!! When I enter an office or home with a Bang & Olufsen TV and HiFi System my brow definitely raises. Definitely beyond the masses. So do point out the drivel.

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