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Google chair sees 'majority' of TVs with Google TV by summer

updated 11:25 pm EST, Wed December 7, 2011

Schmidt hints Google TV may be pushed by volume

Google chairman Eric Schmidt made an aggressive prediction at the Le Web conference in Paris (video below) that Google TV would dictate the TV landscape by summer 2012. He believed that the "majority of televisions you see in stores" should have the Android-based OS build inside over the course of the next several months. No indication was given of which companies were involved and how many of their models would make the leap.

The claim is an ambitious one and may not be supported by practical reality. Only Samsung and Vizio have committed to Google TV hardware for 2012 besides a presumed Sony update. LG is rumored as well, but Google would need to get Panasonic, Sharp, and other majors not only to sign on but to replace their in-house TV platforms with Google TV, which could require price hikes for faster hardware and more advanced remotes. Any rapid expansion is most likely at CES, where electronics designers often feel compelled to reveal new TVs and set-top devices even if they won't ship for several months.

It still faces an uphill battle. Sony said early on that sales of its Google TV hardware was slow. Logitech saw demand so low that it had to cut the price to where it possibly sold at a loss, and the company has since quit Google TV altogether, calling it a "mistake" to get in so soon.

If Schmidt is accurate, it could create a difficult market for a rumored Apple TV set. Unlike Android's rise in smartphones, though, it may be an involuntary shift where customers are forced to get TVs using Google TV simply to get a TV they needed regardless, whether or not they actively use the platform.

by MacNN Staff



  1. makemineamac

    Joined: Dec 1969


    Someone should iCal that..

    I just did. I really don't believe that will happen, but I've been wrong many times before.

    With the dysfunctional updating process they have now for Android of every stripe, I cannot even fathom them having to produce updates for tv sets that realistically might get the newest build 18 months after Google releases it. (See Sony's blog post on ice cream sandwich). As a consumer, I want something that can be updated to newer software as quickly and as often as possible.

    Just sayin'...

  1. facebook_James

    Via Facebook

    Joined: Dec 2011


    FUD ... Been there, heard that

    Seriously? How lucky he was to sit on a certain board and get all sorts of great ideas. Now what? No more conductor. I can see where their roadmap ends, but did they catch on yet? Stay focused or die is the lesson nature teaches us. How focused are they?

    Well, honestly I do want a car that drives me somewhere - but just not using Google Maps unless they get focused and can get me to the correct place. Oh yeah ... focus .... sorry, drifted there for a minute.

    And at least he's not Ballmer .... "How Many XPRODUCTX have they sold? None, and we have millions" .....

    Ahhhh, the good ole' days .....

  1. dimmer

    Joined: Dec 1969



    You have to give it to the guy: GoogleTV (which has failed in the marketplace almost as badly as 3D TV's); Android becoming the platform to code to (yeah, that JIT pseudo-JAVA is da s***): he just keeps on giving.

    Yeah sure he's taken before, but who was watching?

  1. climacs

    Joined: Dec 1969



    anybody who thinks Apple *isn't* coming out with an Apple HDTV needs to read this story...

  1. chotty

    Joined: Dec 1969



    Mr. Schmidt is becoming quite the "seer/ sage/ sooth-sayer" these day.

  1. Mr. Strat

    Joined: Dec 1969



    Put down the crack pipe Mr. Schmidt.

  1. facebook_George

    Via Facebook

    Joined: Dec 2011


    Eric the s******

    This is an area where Apple should license the iOS with strict stipulations on anyone selling a TV with iOS on it. I'm sure that an Apple TV will be beautiful but really I don't see Apple making a killing from selling them.

  1. bleee

    Joined: Dec 1969


    Cable Companies and Television Networks

    "If Schmidt is accurate, it could create a difficult market for a rumored Apple TV set. Unlike Android's rise in smartphones, though, it may be an involuntary shift where customers are forced to get TVs using Google TV simply to get a TV they needed regardless, whether or not they actively use the platform."

    Would never give up control over distribution and their content, to Google... everyone knows how Google works.... they become your best friend, to see how your business model performs in their search index and if it does well they create their own and wipe you out.

  1. cartoonspin

    Joined: Dec 1969


    Ballmer 2.0

    What is he talking about? The previous attempts failed miserably, and then flash was pulled for mobile devices which the new google TV was based on so they are starting over again. He sounds more like Ballmer everyday sans the monkey dancing. A previous posted stated their updates are all over the place and people are starting to understand this and are getting upset. A 3 month old phone cannot be updated and now they want to do this to the TV market? Very disturbing. If it isn't solid, people will not buy it.

  1. facebook_Brian

    Via Facebook

    Joined: Dec 2011


    Such a crook.

    Google is a thief. Face unlock was stolen from the jailbreak team, and I'm sure google gonna say they invent it, and the android fanatics will all be running with it. Actually I remembered google said they will never use face unlock on their phones, when they first saw it released in the jailbreak app store.

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