updated 05:00 pm EST, Tue December 6, 2011
Outlets adjust to prevent easy shoplifting
The self-checkout system now in place at US Apple Stores is working out well, in spite of concerns, according to a CNBC source described as "familiar with Apple's retail operation." Called EasyPay, the technology lets users of the official Apple Store app scan some accessories and buy them without having to talk to an Apple clerk. Even prior to its launch it was worried that the system might provide a cloak for shoplifters.
CNBC claims that "intelligence" suggests the advantages of EasyPay are compensating for any downsides. The news network also remarks that Apple appears to have rearranged stores to prevent theft, putting "more eyes on the door" at its Palo Alto location, for an example.
For Apple, self-checkout is believed to have two main advantages. Aside from moving some shoppers through a store more quickly, it also frees up workers to handle other tasks, such as coaching less experienced customers. In some cases this could potentially increase sales without requiring Apple to hire more people.