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Self-checkout at Apple Stores going well, source claims

updated 05:00 pm EST, Tue December 6, 2011

Outlets adjust to prevent easy shoplifting

The self-checkout system now in place at US Apple Stores is working out well, in spite of concerns, according to a CNBC source described as "familiar with Apple's retail operation." Called EasyPay, the technology lets users of the official Apple Store app scan some accessories and buy them without having to talk to an Apple clerk. Even prior to its launch it was worried that the system might provide a cloak for shoplifters.

CNBC claims that "intelligence" suggests the advantages of EasyPay are compensating for any downsides. The news network also remarks that Apple appears to have rearranged stores to prevent theft, putting "more eyes on the door" at its Palo Alto location, for an example.

For Apple, self-checkout is believed to have two main advantages. Aside from moving some shoppers through a store more quickly, it also frees up workers to handle other tasks, such as coaching less experienced customers. In some cases this could potentially increase sales without requiring Apple to hire more people.

by MacNN Staff



  1. facebook_James

    Via Facebook

    Joined: Dec 2011


    I used it - worked great

    I started using the self check-out feature on my iPhone 4S just over a week ago and found it extremely convenient. For accessories (like an iPad cable, iPad camera adapter, etc.) it lets me get in and out real quick without waiting in line. I've only had 1 item I couldn't use it on so far - a pack of gift cards. It feels a little funny scanning and paying for my items on my phone and then just walking out with them, but I've done it a number of times already and am starting to get used to it. It will be a huge benefit when the store is really busy and I just need something quickly (which is actually quite often).

  1. testudo

    Joined: Dec 1969


    Re: I used it

    For accessories (like an iPad cable, iPad camera adapter, etc.) it lets me get in and out real quick without waiting in line.

    Um, there are no lines at the apple store. You kind of wander about looking for help.

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