AAPL Stock: 132.65 ( + 2.37 )

Printed from

Hearst magazine CEO offers testimonial on iPad publishing

updated 08:30 pm EST, Thu December 1, 2011

Surprised that readers willingly share data

One of the main sticking points in the fight between magazine publishers and Apple in getting magazines into the iTunes eco-system -- Apple's unwillingness to share subscriber data with publishers -- has turned out to largely be a non-issue, Hearst Magazine president David Carey admitted in an interview with Reuters. Describing the negotiations last spring as being filled with "so much drama," he now praises the iPad.

Hearst and Carey were surprised to discover that between 60 and 65 percent of subscribers choose to share their data voluntarily with publishers. Apple agreed to allow publishers to ask for reader data directly from readers on an "opt in" as part of the deal that brought Hearst and other reluctant publishers on board.

Carey also admitted that Apple's cut of subscription sales (30 percent) was actually considerably less than what publishers normally pay distributors of newsstand copies (about 45 percent). The company has brought some of its most popular magazines to iTunes, including Esquire, Popular Mechanics and O, the Oprah Magazine.

Hearst reported in late September that subscriptions had topped 300,000 across all tablets (with nearly all belonging to the iPad). Since the introduction of Newsstand in October subscriptions have risen 25 percent, and now top 400,000 across all tablets.

by MacNN Staff





  1. Bobfozz

    Joined: Dec 1969


    They now appreciate Apple's GENIUS

    And thank God for THEM it wasn't too late.

  1. macnixer

    Joined: Dec 1969


    Pearson & FT don't like this

    I am sure the Pearson CEO will not like this news item. Marjorie Scardino has been very well sidelined by Steve Jobs and she wanted to get back her vengeance. Well she lost this one to Steve again.

    I love this news.

  1. elroth

    Joined: Dec 1969



    If all media companies would just admit that Steve knows best, we'd have more movies, music and magazines at our fingertips than we could ever use.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines


Most Popular


Recent Reviews

Apple 12-inch Retina MacBook

It is an exciting time for consumer technology, with gadgets and devices that once used to the stuff of dreams now coming to fruition. ...

JBL Synchros Reflect in-ear headphones

All headphones are not created equally, especially when it comes to use during vigorous activities or workouts. Over-the-ear headphone ...

Bracketron Power Flex external battery

When we're traveling or just generally out and about, we've taken to bringing a tablet and Bluetooth keyboard with us, rather than a ...


Most Commented