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Hearst magazine CEO offers testimonial on iPad publishing

updated 08:30 pm EST, Thu December 1, 2011

Surprised that readers willingly share data

One of the main sticking points in the fight between magazine publishers and Apple in getting magazines into the iTunes eco-system -- Apple's unwillingness to share subscriber data with publishers -- has turned out to largely be a non-issue, Hearst Magazine president David Carey admitted in an interview with Reuters. Describing the negotiations last spring as being filled with "so much drama," he now praises the iPad.

Hearst and Carey were surprised to discover that between 60 and 65 percent of subscribers choose to share their data voluntarily with publishers. Apple agreed to allow publishers to ask for reader data directly from readers on an "opt in" as part of the deal that brought Hearst and other reluctant publishers on board.

Carey also admitted that Apple's cut of subscription sales (30 percent) was actually considerably less than what publishers normally pay distributors of newsstand copies (about 45 percent). The company has brought some of its most popular magazines to iTunes, including Esquire, Popular Mechanics and O, the Oprah Magazine.

Hearst reported in late September that subscriptions had topped 300,000 across all tablets (with nearly all belonging to the iPad). Since the introduction of Newsstand in October subscriptions have risen 25 percent, and now top 400,000 across all tablets.





by MacNN Staff

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Comments

  1. Bobfozz

    Joined: Dec 1969

    +7

    They now appreciate Apple's GENIUS

    And thank God for THEM it wasn't too late.

  1. macnixer

    Joined: Dec 1969

    +4

    Pearson & FT don't like this

    I am sure the Pearson CEO will not like this news item. Marjorie Scardino has been very well sidelined by Steve Jobs and she wanted to get back her vengeance. Well she lost this one to Steve again.

    I love this news.

  1. elroth

    Joined: Dec 1969

    0

    yeah

    If all media companies would just admit that Steve knows best, we'd have more movies, music and magazines at our fingertips than we could ever use.

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