updated 09:25 pm EST, Wed November 30, 2011
Limited LG and Box offer good until March 31
Cloud content storage provider Box has detailed another smartphone partnership. LG will be offering free lifetime 50GB Box Personal accounts to its Android phone and tablet owners. The time-limited promo is available for all owners of devices running Android 2.1 or higher.
In order to obtain the 50GB of cloud storage, LG owners must download and create an account using the Box for Android app before March 31, 2012 (free, Android Market).
The deal marks a continuation of Box's strategy of attracting subscribers to its service by offering free online storage. Box began offering storage promotions to the ill-fated HP TouchPad. In October, in an effort to preemptively lure iOS customers away from Apple's iCloud service when it was launched, Box began offering iOS owners their own 50GB of cloud-based storage. That deal is set to expire this Friday.
Box had also announced a partnership with Sony Ericsson for its Xperia Android phones, but Sony has issued a "clarification" that while they were "excited about working with Box down the road, this offer is not active."
In conjunction with this new partnership, Box has updated its Box for Android app. The new version now allows subscribers to to download files from Box to their devices. Box has also added an offline mode to enable users to access downloaded files from their Box account, even when they're not connected to the Internet. The company has also added a bulk upload capability and updated their UI.
Box is also mindful of handset and table owners who don't own LG or Apple devices. "If we aren't running any promotions for your device," they blog, "don't fret -- we'll have more in the near future."
Box normally charges $20 for 50GB of web-based storage. Alternatively, subscribers can get 5GB for free or 25GB for $10.